Motorola
Launching a new profile and reaching a new audience for Motorola
The Objective
International telecommunications brand Motorola wanted to launch a TikTok profile in Italy to reach a broader audience. The brand also wanted to drive awareness and promote their new Edge 30 smartphone.
The Solution
In order to best appeal to the TikTok audience, Motorola’s campaign centred around TikTok specific creative that featured creators and leveraged their different styles and narratives.
The launch phase of the campaign was supported by a Top Feed Ad with a Reach and Frequency buying method to generate strong awareness and impact.
The next phase was dedicated to the lower stages of the funnel. To drive recall and consideration, Motorola used In-Feed Ads set up on TikTok Ads Manager to drive traffic to the brand’s dedicated landing pages and acquire new followers for their TikTok profile.
The Results
The campaign reached extraordinary heights, with Motorola garnering 100,000 followers in less than four months – a record time for Italian advertisers – and achieving a view-through rate of 9.35% and an engagement rate of 3.6%.
The launch of our @motorolaita TikTok profile was an absolute success! We purposely postponed our launch on the platform until we could find the right concept for the campaign, so we are even happier to see these positive results that went way above expectations! Our intention is to keep on increasing our brand awareness on TikTok, trying to follow the evolution of the platform and responding to our customers' needs, through an always on strategy made by a brand profile growth and media push.
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