The Objective
Meet Me There is a clothing store brand based in Amsterdam that differentiates itself by providing unique, trendy clothing and accessories while building connections with its customers. Their team looked to TikTok in order to generate more conversions and build a connection with their target audience. They saw online advertising on TikTok as a way to authentically showcase their brand and shop online.
The Solution
Meet Me There's primary focus was to use the conversion objective and try out TikTok's new Collection Ads feature, which includes a product card and instant gallery page for businesses. This created a seamless shopping experience for users and allowed Meet Me There to personalize product recommendations for different users. They ran In-Feed Ads on the TikTok platform, but later shifted towards utilizing the Spark Ads feature, a native ad format that allows businesses to promote their own organic posts (or the content of other creators) as In-Feed Ads.
Meet Me There worked with custom audiences and lookalikes based on the engagement and website traffic from Shopify and leveraged the TikTok App on Shopify to take advantage of the integration's one-click Pixel installation and Advanced Matching feature to gain more performance signals and increase its conversion rate. The owner of Meet Me There shoots bulk content on her own, but also looks to TikTok creators who wear her brand in clothing haul style user-generated content. The campaign's key message was to make girls feel confident in Meet Me There’s clothing.
The Results
By the end of their paid campaign, Meet Me There gained 20,000 followers. In the comment section, the owner of Meet Me There saw previous customers sharing their size recommendations with potential customers, and saw users tagging their friends, thus increasing the reach of her ads through word of mouth. Meet Me There achieved a lower attribution cost by incorporating personalized Collection Ads, which also contributed to their average order value increasing by an impressive 15%.
Meet me there had more than 10 million video views, reached over 11 million users, and received 85,000 clicks with a click-through rate of 81%. Meet Me There's Average ROAS from their 10 best performing campaigns was 3.12. The owner of Meet Me There learned that you don't have to have a polished video to gain success on TikTok when you make easy-to-consume content that showcases and inspires the everyday woman. In 2022, she plans upscale Meet Me There's TikTok content proactively by creating content every time a new piece of clothing comes into stock and increasing her spend on TikTok's advertising platform.
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