Bridal Babes
Driving awareness and sales with Promote
The objective
Reaching new audiences
Bridal Babes (@bridalbabes), co-founded by CEO and Lead Stylist Ashley Young, sells size-inclusive bridesmaid gowns and accessories. The business specializes in catering to bridesmaids of all shades, shapes, and sizes with its fashion-forward, curve-hugging collections. After posting behind-the-scenes footage of their photoshoots on TikTok, the account saw an influx of engagement beginning to happen with their content. Bridal Babes recognized an opportunity to reach new audiences and expand awareness of the brand.
The solution
Benefits of a holistic marketing strategy
Ashley knew she needed increased visibility, so she turned to TikTok Promote, TikTok's full-funnel advertising tool. Quickly, she was able to boost content with a few taps, right within the TikTok app.
An avid supporter of test-and-learn models, Bridal Babes implemented a comprehensive marketing approach, leveraging TikTok Promote to build brand awareness, alongside TikTok Ads Manager to drive conversion and boost sales. Using Promote, they ran ads with the "More Video Views" objective to amplify their organic videos and the "More Website Visits" objective to drive users directly onto their website.
TikTok Promote proved to be easy and efficient with low barriers to use, which helped them transform their TikTok community into genuine brand growth.
The results
Success looks good
By integrating TikTok Promote into their marketing strategy, Bridal Babes achieved remarkable results: over 600,000 video views, a total engagement rate surpassing 20%, and an impressive surge in their follower count of over 400%. Inspired by the growth in her community and business, Ashley is now envisioning the future of the brand beyond womenswear- a one-stop-shop for everything bridal.
Bridal Babes' success in generating reach, brand awareness, and driving conversions shows that all small brands looking to drive tangible results can find success with Promote and TikTok's ad solutions. Consider incorporating Promote into your brand's marketing strategy today!