Small Businesses are #winning with Promote

Small Businesses are #winning with Promote

December 20, 2021

TikTok For Business

Small BusinessSuccess Stories

Small businesses on TikTok are reaching new heights with TikTok’s lightweight in-app ad tool, Promote. TikTok Promote helps businesses turn existing TikTok videos into effective, high-performing ads in just a few taps. Promote has changed the game with a fun, easy, and affordable way to reach new audiences.

Great TikTok videos start with engaging, organic content. Above all, TikTok users value authentic brands and care less about fancy production or slick marketing.

Learn how three small businesses are #winning by using Promote + organic content to build their communities and grow their business on TikTok.

Strike Gently Co.is an LA-based brand that used a combined organic and paid approach to generate new business for their limited-edition enamel pins, woven blankets, and other products.

Founder Charlie Ambler and his team gained traction early on with their organic content but still wanted to take their brand to the next level. They used Promote to amplify their best-performing videos and set goals to increase traffic to their website and raise brand awareness.

Their promoted videos reached 700,000 views and drove more than 1,000 new daily website visits.

“[Promote is] powerful for driving sales, and it’s powerful for driving organic interest to our business,” Charlie said. “When we promote a post, we end up introducing our page to people who might not find it otherwise, and those people continue to engage with future posts and follow us.”

With the Promote feature, you can choose the right goal for your business: more video views to reach new TikTok users, more website visits to drive traffic to a website, or more followers. Setting the right goal for a campaign can make all the difference.
This was the case for MetroTap,a contactless business card company based in South Carolina. CEO and Founder Ken Walker started MetroTap during the pandemic to provide a safe way to exchange information and reduce waste.

Using Promote, MetroTap effectively increased visibility, followers, and engagement and now counts TikTok as their top source of revenue, accounting for 78% of total sales.

“TikTok has definitely made it so that we’re not just local anymore. We’re now worldwide, and we’re shipping worldwide,” Ken said.

Along with setting goals for campaigns, TikTok Promote gives you options to target audiences by gender, age, or interest.

At Last Entertainment & Events is a San Antonio-based wedding planning and DJ company led by husband-and-wife team Dominic and Serena. They used Promote to target couples who were planning a wedding and saw a 90% increase in followers in just six months.

"Through the targeting that’s available on TikTok Promote, we’re able to hone in on potential clients,” Serena said.  “Our views and our likes and the comments that we get on our page actually transition directly into business for us."

Small businesses everywhere are #winning by using TikTokPromote. Amplify your videos and increase engagement quickly and simply. Promote your first video today! 

1. Global Internet User Data, Global Web Index, 2021 Q1