Introducing TikTok Tactics

TikTok Ads Manager is our self-serve ad platform that enables brands just like yours to reach our hyper-engaged, billion-strong community. According to an independent study, this engagement leads to higher levels of receptiveness to brand messaging, calls to action and ad breakthrough on the platform. And that means incredible campaign results: Volkswagen gained 246K new followers after running In-Feed Ads during EURO 2020, Swedish athleisure brand Nine Pine increased sales by 250% with simple creative that displayed their products, and Durex achieved over 1.6M clicks through to their landing page from an 18+ audience.

Introducing TikTok Tactics

So, to get you started on TikTok Ads Manager, we've launched TikTok Tactics, our easy-to-follow e-learning series dedicated to turning you into an Ads Manager pro. No matter your advertising goals, TikTok Tactics covers the universal foundations that will help you achieve marketing success on TikTok. This four-part series covers Attribution, Targeting, Bidding & Optimisation, Catalogues, and Creative. 

Attribution

Attribution is all about understanding where your conversions are coming from so you can make informed decisions about your campaign. Setting your business up on a solid attribution foundation is the first requirement to building a winning strategy on TikTok. 

Targeting, Bidding & Optimisation

In this module, we look at how to analyse and adjust your campaign parameters to hit your advertising goals. We also introduce you to our robust ecosystem of campaign management partners that will help you create, automate, optimise and report on your TikTok campaigns. 

Catalogues

This section explains how to use TikTok to get your products in front of the right audience at the right time. Learn how to manage your product catalogue and help us help you achieve Ads Manager stardom. And don't forget to level up to unlock the shoppable ad formats that should be at the forefront of your TikTok strategy. 

Creative

Each TikTok is a full-screen, immersive, sound-on experience, which translates to higher engagement levels and richer interactions. So, in this last module, learn how to keep your brand message fresh during always-on campaigns, and explore our creative best practice tips to ensure your ads hit the mark every time. So, what are you waiting for? Head over to tiktok-tactics.com to get started today.