Driving mass awareness and e-commerce traffic for the new 'Reebok X ba&sh' collection in France and the UK.

The Objective

Created by two best friends, Barbara and Sharon, ba&sh is the Parisian fashion brand made for women, by women. This is a brand reinventing feminine style, for looking beautiful and feeling good – and one that believes in a state of mind centred around freedom and being bold. It’s this bold creativity that led ba&sh to TikTok, to raise awareness and drive fashion-conscious digital natives to discover its new collection, ‘Reebok x ba&sh’. 

The Solution

Partnering with pioneering ad agency tigrz in France, ba&sh used In-Feed Ads to launch its brand new Reebok collab on TikTok’s auction platform. A blend of elegant and high-quality sportswear, ba&sh knew it would hit the mark with 18+ style-conscious women, in France and the UK, who love sports, luxury and fashion. 

TikTok’s auction platform provided the ideal solution, through biddable In-Feed Ads, because it allows brands to target vast but highly-specific audiences, with the most efficient and cost-effective cost-per-click (CPC). Auction ads are based on bids – the maximum cost per outcome a brand is prepared to pay – within a set budget per day or campaign. TikTok Ads Manager platform does the rest, finding the most cost-effective way to spend that budget.

The creative was eye-grabbing and engaging, focused around Jenny & Anaé performing a dance routine to a catchy soundtrack. Of course, they are both dressed in the new Reebok collection – the vibe oozing cool and bold creativity. Exactly what ba&sh is all about.

The Results

ba&sh smashed its benchmarks, with a 1.14% click-through rate generated by 100,000+ clicks to an e-commerce landing page, where all of the latest pieces in the collection were on sale. The In-Feed Ad reached over 5 million users and generated 9+ million impressions – that’s an impressive cost of 0.0015 euros per user. It shows that auction ads reach far and wide, whilst engaging with the TikTok community at scale, all for the lowest possible cost.

Products Used
TikTok For Business


The leading destination for short-form mobile video.

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TikTok For Business

In-Feed Ads

Integrate video content into users' "For You" feed.

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