TikTok announces new integration for advertisers using Salesforce Marketing Cloud
New integration will allow TikTok advertisers to transfer leads to Salesforce Marketing Cloud in real time.
To help businesses turn tuned-in audiences into high-value customers, TikTok is glad to unveil a new lead generation integration for Salesforce Marketing Cloud. This integration introduces a no-code solution that enables TikTok advertisers to transfer their leads directly to Salesforce Marketing Cloud, the leading platform for companies to deliver personalized, relevant, and engaging experiences across every touchpoint with AI and trusted first-party data. The result? Immediate actionability and a higher likelihood of conversion for Salesforce Marketing Cloud customers.
Simplifying the conversion funnel for Salesforce clients
TikTok Lead Generation is the next-gen solution for capturing leads from an audience that's uniquely tuned in to discover, search, and connect on TikTok. This new integration will be available on AppExchange, Salesforce's leading enterprise cloud marketplace, for businesses using Salesforce Marketing Cloud.
Benefits of TikTok's Integration for Salesforce Marketing Cloud
No-code integration: TikTok's new integration for Salesforce Marketing Cloud is designed to be user-friendly and requires no coding skills. Marketing teams will be able to set it up in a matter of minutes, allowing them to focus on what really matters—capturing, nurturing, and converting leads.
Real-time lead transfer: Timing is everything in the world of lead generation. With this new app, leads captured on TikTok will be synced to Salesforce Marketing Cloud in real time, eliminating the time and effort required to manually download leads.
Fast follow-up: When a lead is generated on TikTok, sales and marketing teams will be able to instantly access leads in Salesforce Marketing Cloud, allowing for prompt follow-up and personalized engagement. This quick response will enhance the chances of turning leads into loyal customers.
"TikTok enables brands to reach and engage with new audiences and communities they otherwise would not have been connected with before. Powered by the new way people discover and connect with businesses, we are excited to partner with SalesForce to help advertisers capture the engaging TikTok community and turn them into leads."
TikTok's integration with Salesforce Marketing Cloud will be a game-changer for businesses looking to tap into the vast potential of consumers on TikTok.
Don't miss out on the opportunity to harness the power of TikTok with Salesforce and take your lead generation to the next level. Stay ahead of the competition, streamline your lead generation process, and watch your conversion rates soar. Reach out to your TikTok Rep or Salesforce Account Executive to get started today.