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TikTok Works: Deliver measurable business impact

Introducing TikTok Works — a new series exploring how TikTok drives real results for brands. 📈 Come see research from partners like Nielsen and Kantar, and find out how you can put TikTok ads to work for your business.

Learn more

See what else is happening on TikTok

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Total: 54 results
Research & insights, Guides & how-to's, Announcements

TikTok Works: Missions for the Modern Marketer

In an ever-evolving marketing landscape, marketers must keep up with the times to maximize new channels and measurement techniques. Here are four missions for modern marketers to elevate strategies, deliver impact, and ensure sustainable business growth.

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Solutions, Case studies, Perspectives May 27, 2024
Guides & how-to's, Research & insights

Humans of TikTok: Capturing the Attention of TikTok's Homecare Shoppers

Homecare Shoppers image
Community, Trends May 26, 2024
Guides & how-to's, Research & insights

Humans of TikTok: How TikTok helps Moms navigate the different stages of motherhood

Moms of TikTok top image
Community, Trends May 26, 2024
Guides & how-to's, Research & insights

Humans of TikTok: What’s worth the splurge for TikTok’s luxury beauty shoppers?

Luxury Beauty Shoppers - Social
Community, Trends May 26, 2024
Guides & how-to's, Research & insights

Humans of TikTok: Meet our Food & Beverage Grocery Shoppers

F&B Social
Community, Trends May 23, 2024
Research & insights, Guides & how-to's

Driving business outcomes with Signals

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Solutions, Case studies April 29, 2024
Research & insights

In Focus: Marketing Masters with Helen McRae

In Focus Marketing Masters
Perspectives, Partners, Solutions April 04, 2024
Guides & how-to's

Performance 101: Everything you need to know about performance on TikTok

Performance 101 - APAC EN
Solutions, Case studies, Creators, Community March 27, 2024
Research & insights

In Focus: Marketing Masters with Anita Munro

In Focus Marketing Masters
Perspectives, Partners, Solutions March 08, 2024
Research & insights

In Focus: Marketing Masters with Matthias Blume

In Focus Marketing Masters
Perspectives, Brand Safety February 21, 2024
Research & insights

TikTok Works: How to create high impact short form videos

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Perspectives, Solutions February 06, 2024
Research & insights

TikTok Works: Uncover what drives app performance on TikTok

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Perspectives, Solutions February 01, 2024

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