In Focus: Marketing Masters explores building strong brands with Matthias Blume

In Focus: Marketing Masters dives into the minds of leading industry experts to unpack topics such as brand strategy, marketing & media effectiveness, and future trends to spotlight unrivalled insights.

Matthias Blume

VP of Marketing for ASEAN and South Pacific, The Coca-Cola Company

In his interview, Matthias shares how authentic engagement with consumers is key to building strong brands that can win the hearts of the new generation. And as the digital landscape continues to evolve, he empowers his team to innovate and explore new ways of engagement to harness the power of content-driven commerce. Matthias is also passionate about measuring campaign success, and provides thought starters as to how brands can better understand campaign effectiveness and optimize for efficiency in this new age of marketing.

Watch the full interview here