In Focus: Marketing Masters dives into the art of effective budget allocation with Anita Munro

In Focus: Marketing Masters dives into the minds of leading industry experts to unpack topics such as brand strategy, marketing & media effectiveness, and future trends to spotlight unrivalled insights.

Anita Munro

APAC CIO, GroupM

As the Chief Investment Officer of GroupM, Anita gives her take on how marketing budgets can be allocated effectively across platforms. The process of getting there typically requires sufficient scale in test and learn campaigns, as well as adapting the way you look at attribution to ensure that performance is captured accurately. Don't miss out as Anita shares nuggets of wisdom around the topics of women in leadership, innovations in digital marketing and Shoppertainment.

Watch the full interview here