TikTok Works: Uncover what drives app performance on TikTok
Looking for ways to maximize app performance on TikTok? Here are some tips uncovered from a recent study with Adjust, a measurement and analytics suite. TikTok’s partnership with Adjust, a mobile marketing analytics suite, unlocks measurement and optimization capabilities that help marketers make data-driven decisions to boost their brand performance on the platform.
About TikTok Works
TikTok is a global entertainment platform that enables brands to meaningfully connect with people at scale. And as a committed partner to advertisers, our team of experts helps brands make smarter advertising decisions through a suite of measurement solutions. Our global research and measurement partners have proven TikTok delivers measurable business impact across the user funnel. So, to inspire advertisers to achieve more on the platform, we've launched TikTok Works. In this blog series, we'll explore the full-funnel impact that TikTok can drive for your business, with tips, tricks, and success stories.
Mobile is at the heart of APAC’s digital revolution, primarily driven by the region’s young and mobile-first digital natives. Given this landscape, brand owners must fully embrace the increasing importance of effective app marketing in the region.
Three ways to drive app performance on TikTok
To help app advertisers realize these opportunities on mobile, we collaborated with Adjust, a measurement and analytics suite, to better understand how app campaigns are performing on TikTok. This collaboration has uncovered three key strategies that maximize marketing effectiveness on the platform.
Want to learn more? You can download this report to learn more about these key strategies that drive app performance on TikTok.
How these strategies drive impact across verticals
From this same study with Adjust, we found that TikTok drives strong results across different objectives, a positive sign that high-quality users are on the platform. Let's look at how TikTok’s optimization strategies drive impact across three verticals: shopping, entertainment, and food and beverage.
Measure your success with Adjust and TikTok
The collaboration between TikTok and Adjust empowers app advertisers with more tools to measure the effectiveness of their marketing campaigns. And with these three key strategies as your guiding principles, building a structured learning agenda will be crucial to understanding which strategies work best for your brand.
To measure the impact of your TikTok ads more accurately, we recommend integrating TikTok’s Self-Attributing Network (SAN). This integration gives app advertisers more performance insights, customised attribution windows, and access to advanced metrics such as engaged view-through attribution (EVTA). Learn more about how we improve our mobile measurement framework for app advertisers here.