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Introducing TikTok Fundamentals, a powerful and easy-to-use framework for unlocking the full potential of TikTok and achieving reliable performance at scale.
Actively engage your audience, show off your expertise with a side of fun, and make your small business relevant and relatable with innovative ideas for celebrating the holidays.
With an increasingly complex purchase journey, how do you prove that the investment in advertising for your app is paying off? We have some answers, and they are all in a brand new playbook developed with AppsFlyer, providing a complete measurement and performance manual for app marketing.
TikTok's Self-Attributing Network (SAN) integration allows app advertisers more performance insights, customized attribution windows, and access to advanced metrics like engaged view-through attribution (EVTA), a new attribution touchpoint in TikTok Ads Manager.
Help your business stand out during the biggest shopping season of the year. Join inspiring small business owners for a LIVE all about boosting sales, attracting customers, and creating engaging content.
New partnership opens more visibility for advertisers into TikTok's impact on their sales and revenue
The TikTok Marketing Partners Program is proud to introduce our new Agency category to recognize best-in-class agencies with proven TikTok expertise.
To help advertisers prepare for a cookieless future, we're excited to announce the launch of a consolidated endpoint across Events API for Web, App, and Offline. This will allow advertisers to seamlessly enable signal use for their campaigns.
TikTok showcases its impact for Mondelez with a Marketing Mix Modeling (MMM) analysis.
We've made it even easier to reach the right people with your ads. Follow these five steps to get the most out of your campaigns.
It's time for small businesses like yours to make the most of your advertising dollars. Q5 is the time for marketers to lean into extending holiday sales or get a head start on brand building for 2024 with TikTok Ads.
Create a more meaningful and impactful performance for your business. Amplify your organic efforts (like impressions and reach) while reaching and converting new customers.
TikTok advertisers can now effortlessly transfer leads to Salesforce Marketing Cloud in real time.