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TikTok Fundamentals: Unlock the full potential of TikTok advertising
Introducing TikTok Fundamentals, a powerful and easy-to-use framework for unlocking the full potential of TikTok and achieving reliable performance at scale.
See what else is happening on TikTok
Create Fresh Holiday Ads All Season Long With TikTok Creative Cards
Actively engage your audience, show off your expertise with a side of fun, and make your small business relevant and relatable with innovative ideas for celebrating the holidays.
The best practices to boost your app performance with TikTok and AppsFlyer
With an increasingly complex purchase journey, how do you prove that the investment in advertising for your app is paying off? We have some answers, and they are all in a brand new playbook developed with AppsFlyer, providing a complete measurement and performance manual for app marketing.
Evolving our mobile measurement framework for app advertisers
TikTok's Self-Attributing Network (SAN) integration allows app advertisers more performance insights, customized attribution windows, and access to advanced metrics like engaged view-through attribution (EVTA), a new attribution touchpoint in TikTok Ads Manager.
The Dream Stream LIVE: All about small business
Help your business stand out during the biggest shopping season of the year. Join inspiring small business owners for a LIVE all about boosting sales, attracting customers, and creating engaging content.
Rockerbox brings expanded marketing measurement to TikTok advertisers
New partnership opens more visibility for advertisers into TikTok's impact on their sales and revenue
Introducing our badged TikTok Agency Partners
The TikTok Marketing Partners Program is proud to introduce our new Agency category to recognize best-in-class agencies with proven TikTok expertise.
TikTok launches enhanced Events API with consolidated endpoint
To help advertisers prepare for a cookieless future, we're excited to announce the launch of a consolidated endpoint across Events API for Web, App, and Offline. This will allow advertisers to seamlessly enable signal use for their campaigns.
TikTok Drives Impact For Mondelez In Saudi Arabia
TikTok showcases its impact for Mondelez with a Marketing Mix Modeling (MMM) analysis.
Targeting best practices to boost performance
We've made it even easier to reach the right people with your ads. Follow these five steps to get the most out of your campaigns.
Q5, The Post-Holiday Opportunity For Small Businesses
It's time for small businesses like yours to make the most of your advertising dollars. Q5 is the time for marketers to lean into extending holiday sales or get a head start on brand building for 2024 with TikTok Ads.
Get Started With TikTok Shop and Shop Ads: a small business guide
Create a more meaningful and impactful performance for your business. Amplify your organic efforts (like impressions and reach) while reaching and converting new customers.
TikTok and Salesforce join forces to provide seamless CRM integration
TikTok advertisers can now effortlessly transfer leads to Salesforce Marketing Cloud in real time.
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