Klorane

The Objective

Klorane is a French skincare and haircare provider with a focus on natural and eco-designed products. To build hype and drive awareness for their innovative Stick Mask, Klorane came to TikTok for an engaging creator-led campaign that would capture a whole new audience across France.

The Solution

Klorane chose to deploy a series of In-Feed Ads for their campaign, set up using TikTok Ads Manager with a reach and traffic objective. Working with 13 creators on videos that were 100% native, authentic, and engaging, Klorane also utilised Gift Code Stickers on top of their In-Feed Ads. Gift Code Stickers enlarge the appearance of gift code details, while facilitating easy code copy and redemption, helping drive more clicks and conversions.

In partnership with LikeFire, Klorane also produced a custom music track, specifically for this campaign, which mentioned the brand name through-out. This track, along with use of Klorane’s products through-out the whole video length, and the variety of creative from the 13 creators, all led to some astonishing ad recall results.

The Results

The Klorane campaign generated huge amounts of positive sentiment for the brand. A brand lift study showed a seriously impressive 5% boost in purchase intent, while ad recall was also majorly improved – registering +31.1% after the campaign. There was also a 14.3% increase in key word association, ensuring that Klorane's Stick Mask was associated with a certified organic face care product. These results go to prove the effectiveness of simple, creator-led campaigns that give audiences a genuine look at products and their uses. 

A key learning for Klorane, from this campaign, was the effectiveness of their strong media planning - the brand launched two new creator videos per week which enabled them to avoid creative fatigue and ensured strong video completion rates through-out the entire campaign.