Armani Beauty

The Objective

Global luxury brand Armani Beauty wanted to raise awareness and drive sales for its new feminine fragrance, My Way Floral.

The Solution

Armani Beauty utilised a mix of our ad solutions to really supercharge their campaign and achieve best in class results. The brand combined Shopping Ads, a solution that displays product tiles over ads and allows people to click through to a shoppable instant gallery page without leaving the app, with our premium Interactive Add-on format Pop-out Showcase, which triggers a library of clickable stickers that appear over a video ad. These were run in parallel with standard In-Feed Ads with a reach objective to drive further awareness and engagement.

In line with creative best practice recommendations for our platform, Armani Beauty used a great selection of diverse creators to produce creative that featured a mix of reviews and brand ads. The creative effectively showcased the product and highlighted its key scent notes, enabling the brand to drive a strong personal connection with the audience and the product.

The Results

Armani Beauty's entrancing campaign achieved super strong results, with the brand seeing an increase in click-through rate of 272% when compared against benchmarks. A brand lift study revealed a lift in ad recall of 9.2%, a lift in brand awareness of 7.4% and a lift in brand favourability of 4.8%.  When compared to the brand’s 2021 brand lift study, which revealed a +3.7% lift in ad recall, a -0.3% lift in awareness and a -2.4% lift in favourability, it is evident how much Armani progressed and grew on TikTok in 2022.