Small business
There’s a big opportunity for every business on TikTok
TikTok is a community of people sharing things they love and connecting with new brands. Jumpstart your growth with our digital marketing resources to reach more people and drive results.
TikTok works
52 %
of TikTok users that have come across small or medium business content on TikTok have gone on to make a purchase
82 %
of TikTok users say they have discovered a small or medium business on TikTok before seeing them elsewhere
Your TikTok journey starts here
Get discovered
Create your business account
Set yourself up with a business account, and get verified on the platform. Build out a profile to understand what your audience responds well to, tailor your content strategy and drive traffic to your site.
Get started 
Learn about your audience through TikTok Insights
Explore user interests and behaviors to help your creative find focus and scale.
Take me there 
Join our brand new monthly Create with TikTok webinars
Our webinars will give you the latest on TikTok creative best practices, seasonal insights and tactics and how to sustain growth on the platform.
Register Now 
Grow your business
Engage your community
Top tips for making TikToks
Top tips for making TikTok videos
Follow our tips to create authentic and engaging content that converts and closely aligns with your community.
Start now 
Commercial Music Library
Get pre-cleared music for organic content and ad creation and explore music by various criteria.
Learn more 
Explore the Creative Center
Discover what’s hot right now, and get the scoop on the most popular hashtags, songs, creators and TikToks in your region.
Learn more 
The TikTok Ad Awards are back!
Join us as we celebrate the incredible paid advertising campaigns on the TikTok, and check out our brand new category for Small-Medium Business.
Register now Easy learnings for creative TikToks
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