Small business
Small business

There’s a big opportunity for every business on TikTok

TikTok is a community of people sharing things they love and connecting with new brands. Jumpstart your growth with our digital marketing resources to reach more people and drive results.
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TikTok works

52 %
of TikTok users that have come across small or medium business content on TikTok have gone on to make a purchase
82 %
of TikTok users say they have discovered a small or medium business on TikTok before seeing them elsewhere

Your TikTok journey starts here

Get discovered

Create your business account
Set yourself up with a business account, and get verified on the platform. Build out a profile to understand what your audience responds well to, tailor your content strategy and drive traffic to your site.
Get started
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Learn about your audience through TikTok Insights
Explore user interests and behaviors to help your creative find focus and scale.
Take me there
Join our brand new monthly Create with TikTok webinars
Our webinars will give you the latest on TikTok creative best practices, seasonal insights and tactics and how to sustain growth on the platform.
Register Now
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Get in touch with us
Ready to talk to a TikTok expert? Talk to one of our team.
Contact us

Grow your business

Engage your community

Top tips for making TikToks

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Top tips for making TikTok videos

Follow our tips to create authentic and engaging content that converts and closely aligns with your community.
Start now
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Commercial Music Library

Get pre-cleared music for organic content and ad creation and explore music by various criteria.
Learn more
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Explore the Creative Center

Discover what’s hot right now, and get the scoop on the most popular hashtags, songs, creators and TikToks in your region.
Learn more
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The TikTok Ad Awards are back!

Join us as we celebrate the incredible paid advertising campaigns on the TikTok, and check out our brand new category for Small-Medium Business.
Register now

Easy learnings for creative TikToks

How to Make a TikTok Video in 7 Steps

Make your world debut on TikTok. Your target audience is on TikTok and ready to discover and engage with your business. Watch this video to see how easy and fun it is to make a TikTok video!

Learn more

How to Create a Business Account

With a TikTok Business Account comes a number of tools to help you achieve your business goals.

Learn more

How To Set Up an Ads Manager Account

Grow your business with TikTok Ads Manager. Get results quickly with easy-to-use tools that make anyone a marketing expert. Choose your advertising goal, set your budget, upload your assets and launch your campaign.

Get started
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Ready to start advertising?

Let’s go!

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