Reach shoppers and drive sales
Powered by personalized discovery, TikTok connects your retail brand with an audience ready to shop. Our full-funnel solutions allow you to reach new customers, drive product sales and grow brand love—all on TikTok.
The Indonesian condiment brand spiced up its content with Video Shopping Ads and LIVE Shopping Ads, showcasing its wide range of products and boosting sales.
9K Products sold
22K New followersRead more
The UK health and beauty retailer used Video Shopping Ads to showcase products and deals, delivering a 133% increase in return on ad spend and 48% decrease in cost per complete payment.
-48% cost per complete paymentRead more
The US-based clothing and accessories retailer leveraged Video Shopping Ads to promote its summer collection and boost sales, resulting in a 40% higher return on ad spend and 32% more efficient cost per acquisition.
-36% CPMRead more
The Canadian travel and lifestyle brand promoted its Black Friday & Cyber Monday sales events and beat performance targets with a combination of In-Feed Ads, Spark Ads and Video Shopping Ads.
+205% ROAS vs target
-45% CPA vs targetRead more
The women’s denim and fashion apparel company used Video Shopping Ads to reach new customers and drive sales during its Friends & Family markdown sales.
-20% CPARead more
The online retail brand experienced a 12% boost in return on ad spend and 38% lift in purchase conversion rate by using Video Shooping Ads to promote its beauty products and fashion collections.
+12% increase in ROAS
+38% uplift in CVRRead more
Learn how to connect with shoppers and drive sales this holiday season with our 2023 Holiday Marketing Playbook.
Learn the ins and outs of scaling retail and commerce with our global Retail & Commerce educational course.
Check out our latest report featuring trends, insights, and examples for how to engage your shopping audience on TikTok.
Check out our easy-to-use framework for achieving reliable, repeatable results at scale.
How to create
Increase performance with our six data-backed principles for creating effective ads for TikTok.
Explore the top retail products and purchasing patterns on the TikTok Creative Center.
Get inspired by our fashion playbook, designed to guide advertisers who want to create for TikTok.