Connect with shoppers on TikTok

Retail PH Hero

Tap into a global community of highly engaged shoppers with seamless retail solutions.

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Inspire your shoppers from discovery to purchase

61 %
of TikTok users have made a purchase either directly on TikTok, or online right away after seeing an ad on TikTok.
58 %
of TikTok users discover new brands and products on the platform.
92 %
of TikTok users take some action following the content they see.

Retail advertising on TikTok

Reach shoppers and drive sales

Powered by personalized discovery, TikTok connects your retail brand with an audience ready to shop. Our full-funnel solutions allow you to reach new customers, drive product sales and grow brand love—all on TikTok.

Your retail campaign in action

Full-funnel solutions to power your next
product promo

Video Shopping Ads
Reach shoppers and drive sales for new product launches and evergreen product promotions with TikTok's always-on commerce solution. No product catalog? Use In-Feed Ads as via the Web Conversion objective to drive sales.
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Getting started

Your keys to success

Data connections

Set up safe, reliable data connections and connect your catalog to serve the right products to the right customers at the right time.
Fuel your campaign

Creative at scale

Build a variety of content prior to launch so you're ready to optimize your campaign from the start. Tap into the Creative Center for tips and solutions to create.
Start creating

Full-funnel solutions

Leverage TikTok's powerful suite of full-funnel ad solutions to capture your audience's attention and drive conversions.
Find the solution for you
Success stories

See how retail brands are winning on TikTok


The Indonesian condiment brand spiced up its content with Video Shopping Ads and LIVE Shopping Ads, showcasing its wide range of products and boosting sales.


9K Products sold

22K New followers

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The UK health and beauty retailer used Video Shopping Ads to showcase products and deals, delivering a 133% increase in return on ad spend and 48% decrease in cost per complete payment.

+133% ROAS

-48% cost per complete payment

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American Eagle

The US-based clothing and accessories retailer leveraged Video Shopping Ads to promote its summer collection and boost sales, resulting in a 40% higher return on ad spend and 32% more efficient cost per acquisition.

+40% ROAS

-32% CPA

-36% CPM

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The Canadian travel and lifestyle brand promoted its Black Friday & Cyber Monday sales events and beat performance targets with a combination of In-Feed Ads, Spark Ads and Video Shopping Ads.

+205% ROAS vs target

-45% CPA vs target

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Good American

The women’s denim and fashion apparel company used Video Shopping Ads to reach new customers and drive sales during its Friends & Family markdown sales.

+34% ROAS

-20% CPA

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The online retail brand experienced a 12% boost in return on ad spend and 38% lift in purchase conversion rate by using Video Shooping Ads to promote its beauty products and fashion collections.

+12% increase in ROAS

+38% uplift in CVR

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