of TikTok users have made a purchase either directly on TikTok, or online right away after seeing an ad on TikTok.
58%
of TikTok users discover new brands and products on the platform.
92%
of TikTok users take some action following the content they see.
Retail advertising on TikTok
Reach shoppers and drive sales
Powered by personalized discovery, TikTok connects your retail brand with an audience ready to shop. Our full-funnel solutions allow you to reach new customers, drive product sales and grow brand love—all on TikTok.
Your retail campaign in action
Full-funnel solutions to power your next
product promo
Video Shopping Ads
Reach shoppers and drive sales for new product launches and evergreen product promotions with TikTok's always-on commerce solution. No product catalog? Use In-Feed Ads as via the Web Conversion objective to drive sales.
Reach shoppers and drive sales for new product launches and evergreen product promotions with TikTok's always-on commerce solution. No product catalog? Use In-Feed Ads as via the Web Conversion objective to drive sales.
Build a variety of content prior to launch so you're ready to optimize your campaign from the start. Tap into the Creative Center for tips and solutions to create.
The Indonesian condiment brand spiced up its content with Video Shopping Ads and LIVE Shopping Ads, showcasing its wide range of products and boosting sales.
The UK health and beauty retailer used Video Shopping Ads to showcase products and deals, delivering a 133% increase in return on ad spend and 48% decrease in cost per complete payment.
The US-based clothing and accessories retailer leveraged Video Shopping Ads to promote its summer collection and boost sales, resulting in a 40% higher return on ad spend and 32% more efficient cost per acquisition.
The Canadian travel and lifestyle brand promoted its Black Friday & Cyber Monday sales events and beat performance targets with a combination of In-Feed Ads, Spark Ads and Video Shopping Ads.
The women’s denim and fashion apparel company used Video Shopping Ads to reach new customers and drive sales during its Friends & Family markdown sales.
The online retail brand experienced a 12% boost in return on ad spend and 38% lift in purchase conversion rate by using Video Shooping Ads to promote its beauty products and fashion collections.