Measurement solutions
Unpack your impact on TikTok
Understand the performance and efficacy of your campaign with measurement solutions to support your marketing goals.
Understanding TikTok's impact beyond last-click models
90% +
of users report taking some form of action on the back of a piece of content they saw on TikTok
79%
of all conversions attributed to TikTok by users themselves were missing from last-click models
58%
delayed visits to a brand website/app to avoid disrupting their content browsing experience
Why use our measurement solutions?
Solutions
Discover our measurement solutions
Web & App Attribution
Monitor and measure web and app conversions from your TikTok campaigns.
TikTok Pixel
Power up your campaigns by measuring the business outcomes on your website that matter most to you.
Brand Lift Study
Get insights into your audience’s reactions to your ads with this survey-based solution.
Brand Safety
Tools to ensure ads are seen adjacent to content deemed suitable by industry standards
