Measurement
Measurement solutions

Unpack your impact on TikTok

Understand the performance and efficacy of your campaign with measurement solutions to support your marketing goals.
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Understanding TikTok's impact beyond last-click models

90% +
of users report taking some form of action on the back of a piece of content they saw on TikTok
79%
of all conversions attributed to TikTok by users themselves were missing from last-click models
58%
delayed visits to a brand website/app to avoid disrupting their content browsing experience

Why use our measurement solutions?

Be safe and seen on TikTok

Ensure your ads are being seen by real people in fraud-free environments

Build performance for your campaigns

Analyse the impact of your campaign and optimise performance with data-driven insights.

Measure the impact of your investments

Understand the value of your ads on TikTok and unpack the impact of different media investments
Solutions

Discover our measurement solutions

Web & App Attribution video

Web & App Attribution

Monitor and measure web and app conversions from your TikTok campaigns.

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TikTok Pixel video

TikTok Pixel

Power up your campaigns by measuring the business outcomes on your website that matter most to you.

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Brand Lift Study

Get insights into your audience’s reactions to your ads with this survey-based solution.

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Brand Safety

Tools to ensure ads are seen adjacent to content deemed suitable by industry standards

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