Raising awareness and intent for Armani Beauty’s My Way Floral fragrance
Global luxury brand Armani Beauty wanted to raise awareness and drive sales for its new feminine fragrance, My Way Floral.
Armani Beauty utilised a mix of our ad solutions to really supercharge their campaign and achieve best in class results. The brand combined Shopping Ads, a solution that displays product tiles over ads and allows people to click through to a shoppable instant gallery page without leaving the app, with our premium Interactive Add-on format Pop-out Showcase, which triggers a library of clickable stickers that appear over a video ad. These were run in parallel with standard In-Feed Ads with a reach objective to drive further awareness and engagement.
In line with creative best practice recommendations for our platform, Armani Beauty used a great selection of diverse creators to produce creative that featured a mix of reviews and brand ads. The creative effectively showcased the product and highlighted its key scent notes, enabling the brand to drive a strong personal connection with the audience and the product.
Armani Beauty's entrancing campaign achieved super strong results, with the brand seeing an increase in click-through rate of 272% when compared against benchmarks. A brand lift study revealed a lift in ad recall of 9.2%, a lift in brand awareness of 7.4% and a lift in brand favourability of 4.8%. When compared to the brand’s 2021 brand lift study, which revealed a +3.7% lift in ad recall, a -0.3% lift in awareness and a -2.4% lift in favourability, it is evident how much Armani progressed and grew on TikTok in 2022.