Blog and events

What’s new on TikTok for Business

Dig into everything fresh and exciting going on in the TikTok for Business world, from news to events and so much more.



What's New SMB Holiday

Get ready to unbox success this holiday season with TikTok for Business

TikTok is the ultimate stage on which small businesses can shine during any seasonal moment. Download the TikTok Holiday Playbook today to unbox insights on this year's holiday trends, campaign strategies and creative recommendations.

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TikTok works preview vertical image

Game on: Measurement on TikTok

Just like TikTok has changed how people and brands around the world create and share content, we're bringing that same energy to our approach to measurement solutions, too.

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Branded Mission demo

Introducing Branded Mission

Branded Mission is an industry-first solution enabling advertisers to crowdsource content from TikTok creators. New Top Feed and TopView CPM buying methods boost brand awareness.

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Audience Insights: Explore TikTok user interests, behaviors and demographics to maximize results and find new ways to scale

Introducing Audience Insights: Maximize results and scale

Explore user interests, discover aggregate audience information and strengthen your audience planning workflow with data to bring your audience persona to life.

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Here’s the latest

TikTok Marketing Partners: Brand Safety & Suitability
Trends, Insights

What's Next Report 2022: Insight into culture drivers on TikTok

A deep dive into the areas we see driving real world success and impact for brands on TikTok in 2022.

How TikTok drives offline sales impact for advertisers

Read how TikTok executed a series of NCSolutions offline sales lift studies in the US and a suite of marketing mix modelling meta analyses across the globe in partnership with Nielsen.

Explore our events

TTW World New Products and Solutions

May 2023


TikTok World 2023: Changing the game starts with learning how to play

Welcome to TikTok World 2023! Start solving your biggest business challenges — from building brand love to sparking creativity and driving sales. Explore our latest solutions for you.

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TikTok For You Summit

TikTok's groundbreaking #ForYouSummit seamlessly married the online and real-life events experience. The event was hosted by content creator Khalid Al Ameri and included an opening session with Shant Oknayan, General Manager for Global Business Solutions, TikTok for Business METAP and EE and Gary Vaynerchuk, Serial Entrepreneur, Chairman of VaynerX and CEO of VaynerMedia!

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Sep 2021


TikTok: The Stage

The Stage was a two-day conference and exhibition event where we invited the TikTok marketing ecosystem to come together to learn, network and share everything and anything TikTok for Business.

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