One of the most crucial elements in any TikTok campaign is the creative, and it's one of the best ways for clients to unlock ad effectiveness: according to Nielsen, 47% of a brand’s sales lift from advertising is the consequence of the creative, over any other element¹. And creating on TikTok is easier than ever. We’ve got tools and resources to help you - dive in!
1) TikTok Marketing Science, EU “Understanding the impact of Attention on TikTok”, 2022 Ad Format Study, Kantar, 2020
Creative tools and resources
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This guide will take you through the process of crafting compelling TikTok stories that drive engagement. From creating attention-grabbing hooks to delivering an entertaining narrative, you'll learn the tools and techniques to craft a persuasive call-to-action that sells.
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TTCX enables fast, scalable production of creative content for advertisers. The platform gives instant access to a selection of the best TikTok creative partners in the industry, and facilitates efficient collaboration.
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If you're trying to reach creators who are experts at making entertaining TikTok ads that convert, TTCM is the perfect place to do just that. Explore a vast, diverse range of creators to find the perfect fit for your brand.
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In this guide, we'll take you through some of the tools available to help you measure the success of your TikTok campaigns. Whether you're running a branding, performance, or full funnel campaign, there's a solution for every step.
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