One of the most crucial elements in any TikTok campaign is the creative, and it's one of the best ways for clients to unlock ad effectiveness: according to Nielsen, 47% of a brand’s sales lift from advertising is the consequence of the creative, over any other element¹. And creating on TikTok is easier than ever. We’ve got tools and resources to help you - dive in!
1) TikTok Marketing Science, EU “Understanding the impact of Attention on TikTok”, 2022 Ad Format Study, Kantar, 2020
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