Unlock Invite Links: Easily collaborate with any 18+ TikTok creator

TikTok Creator Marketplace facilitates seamless end-to-end brand-creator collaborations – from discovery to content creation and payment. But what if the creator you want to work with isn’t on TikTok Creator Marketplace? We’ve got the solution. And, the best part is, you won't miss out on all the platform’s benefits.

Introducing Invite Links for TikTok Creator Marketplace

Invite Links are a new campaign collaboration tool that allows advertisers to collaborate with creators that are outside of TikTok Creator Marketplace – while still gaining access to the platform’s most valuable features.

Before Invite Links, TikTok Creator Marketplace was a contained environment where brands could partner with creators through our end-to-end workflow, as long as they were both on TikTok Creator Marketplace.

Now, Invite Links give brands the flexibility to collaborate with any TikTok creator on a one-time campaign at the click of a button. By generating a public link for creators to upload their videos to TikTok Creator Marketplace, brands can easily collaborate with any creator and get access to the platform’s unique reporting and performance solutions.

In short, Invite Links give advertisers wider access to the creator community while still keeping hold of all the benefits of TikTok Creator Marketplace.

Why use Invite Links?

Collaborate with any TikTok creator

Invite Links enable advertisers to invite any 18+ TikTok creator to a brand collaboration. With this tool, brands can find their perfect match and effectively execute creator marketing initiatives on TikTok.

Unlock aggregated first-party reporting

TikTok Creator Marketplace offers real-time reporting for brand-creator collaborations and, with Invite Links, brands still get all the benefits of our reporting and performance solutions. No more asking creators for screenshots of their analytics – just easy access to first-party results. Get the most out of your campaign reporting on TikTok Creator Marketplace with this step-by-step guide.

Discover an easy, flexible flow

Using Invite Links gives brands the flexibility to collaborate with any creator in a more customisable way. Advertisers can tap into the workflow in the way that works best for them – including managing their collaborations offline.

Leverage Anchors that drive action

Brands can now use Invite Links with TikTok Creator Marketplace Anchors: clickable links that brands can pin to creator comments, or onto their content. Anchors connect potential customers to a customisable in-platform landing page with a single click – meaning brands can drive more action with creator collaborations through TikTok Creator Marketplace.

Ensure creative control

Brands can now invite creators knowing that they'll have the chance to review the video before going live. Brands will have the opportunity to either add creators they trust to a pre-approval list or review the video before it goes live to ensure it follows their brand and campaign brief guidelines.

Discover Invite Links on TikTok Creator Marketplace and kickstart a collaboration with any TikTok creator today.