How to start advertising on TikTok

TikTok Ads Manager offers easy-to-use tools to create and manage ads on TikTok. It only takes a few minutes to set up and you don’t have to be an expert to get started. Here's how it works:
Step 1
Choose your goal
Select the campaign objective you want to achieve with your ads and we'll optimize your TikTok ad campaign for you—whether you want to raise awareness for your business or drive conversions:
  • Drive traffic to your website
  • Increase app installs
  • Grow online sales
Step 2
Select your audience
Reach the right customers based on a variety of targeting options. Create "Custom Audiences" and "Lookalike Audiences" to reach people similar to your existing customers.
Step 3
Set your budget
Enter your daily or lifetime budget, and never pay more than you’re comfortable with. You can adjust or pause your ad spend anytime.
Step 4
Design your ad
Upload your own videos or images, or create a new video using our intuitive video creation tool. The "Smart Video" tool uses AI to automatically analyze your footage and let you create videos like a pro.
Step 5
Go live
When you publish your ads, TikTok Ads Manager's smart auction system will make sure your ad is shown to the right audience at the right time.
Step 6
Measure and manage your ad
Test, learn and optimize your campaigns with transparent analytics. Our powerful 1st and 3rd party tools help you to measure ad performance, effectiveness and real-life impact.
Ready to create your first ad?
Note: The sequence of steps may be different on TikTok Ads Manager Mobile Lite.