How it works
Ads on TikTok are simple to set up, fun to create, and designed to hit your business goals.
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30,125 Views
TikTok has the tools and resources you need to achieve your marketing goals.
Budget
Duration
Budget
Duration
Most TikTok ads work on an auction format, where you specify your bid and daily spend. It's easy to set up, and you'll never exceed the limits you set.
How pricing works
Custom Audience
Behaviors
Age
Reach the right people with our advanced targeting tools or create a custom audience that lets you find people who already know or have engaged with your business.
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Custom Audience
Behaviors
Age
Glasses
Casual Brand
$128
Glasses
Casual Brand
$128
Choose from a range of ad formats to delight your audience and grow your business.
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TikTok has all the creative tools you need to develop, create and edit your TikTok video ads with ease.
Explore creative tools
2,344,211
Views from last 7 days
2,344,211
Views from last 7 days
Track campaign performance when you want with real-time results reporting and resources that help you understand analytics and generate audience insights.
About ad performance measurement
Check out our starter guide
Business Help Center
Advertising objectives are goals that you want to set and meet so you can help grow your business and engage your audience. To find the right objective for your campaign, go to your TikTok Ads Manager account and select from three categories of objectives: Awareness, Consideration, and Conversion. Advertising objectives are goals that you want to set and meet so you can help grow your business and engage your audience. To find the right objective for your campaign, go to your TikTok Ads Manager account and select from three categories of objectives: Awareness, Consideration, and Conversion.
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