Before joining the conversation, it’s important to make sure you take the time to listen. A lot of businesses can be too quick sometimes to join the conversation assuming they know what their audience wants to hear.
“Don’t approach the platform with any preconceived notions and just listen,” said Budhraja. “If you just listen and keep an ear to the ground, you can uncover gems that resonate that you can amplify.”
There is no set process on how to identify the purpose for your business. However, once you’ve discovered it, TikTok is the platform that will provide you the ability to authentically share your story, grow a passionate and engaged community, and own your purpose.