Understanding TikTok's impact beyond last-click models
90% +
of users report taking some form of action on the back of a piece of content they saw on TikTok
79%
of all conversions attributed to TikTok by users themselves were missing from last-click models
58%
delayed visits to a brand website/app to avoid disrupting their content browsing experience
TikTokの測定ソリューションを使うべき理由
