Lenovo
Promoting new products and features for Lenovo
The Objective
Consumer electronics brand Lenovo wanted to promote and increase awareness for their new Tab P12 PRO and Tab P13 in Italy, Spain and France. The brand aimed to reach Gen Z by harnessing the power of creator content to highlight the potential of the products.
The Solution
Lenovo produced specalised videos in Spanish, Italian and French, leveraging the narrative style of their chosen creators – comedy, tech, lifestyle, ironic and educational. The videos showed the creators using the new Tab P12 PRO and Tab P13 and highlighting the innovative features.
Lenovo utilised In-Feed Ads with Display Cards to drive traffic to a dedicated Lenovo landing page, and a Top Feed Ad to create momentum, rewarding and celebrating the best performing creative by giving the videos full-day visibility with a premium ad placement. Top Feed allows advertisers to appear as the first In-Feed Ad of every user session.
The Results
A brand lift study showed that the campaign achieved super strong results, with a +12% lift in ad recall and +11.9% lift in awareness. The campaign also reached five million unique users, and achieved 4.3 million video views with an impressive view-through rate of 16%.
I really enjoyed working on this campaign as it gave us the opportunity to coordinate our very first 100% native TikTok campaign in 3 key-markets. We are very happy with the final outcome, the content looked great and all creators were able to give their personal take on our Tab P12 PRO and Yoga Tab 13. The TikTok team support has been crucial to achieving such successful results.”
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