boohooMAN

The Objective 

boohooMAN is one of the leading online retailers of affordable men’s fashion in the UK. Hoping to amplify the performance of PayDay – one of the best-performing retail days in their market – boohooMAN came to TikTok to launch a two-phase campaign dedicated to driving brand awareness and boosting sales. 

The Solution 

In the first phase of the boohooMAN PayDay campaign, the brand decided to launch a Top Feed ad. Top Feed is one of TikTok’s most premium upper funnel solutions, and is often leveraged for big brand moments. During phase one of the campaign, TopFeed was instrumental in generating reach and awareness among their target audience.

Once boohooMAN had their target audience’s attention, it was time for phase two. In this part of the campaign, the brand focused on boosting sales with Video Shopping Ads (VSAs); hyper-relevant, smart video creatives designed to drive performance. Following the account nurture strategy, VSA helped increase qualified traffic and sales at the lowest possible cost.

Together, these bundled approaches worked perfectly – generating huge amounts of positive feedback in both engagement and ad spend return. 

The Results 

The boohooMAN PayDay campaign yielded some fantastic results for the brand, and showcased how effective it can be to combine ad solutions across the funnel when targeting multiple objectives. Top line results included an 80% increase in ROAS, a doubling of order sizes, and an increase of complete payment rate by 38%.