Budgeting

Ads that work for you and your budget

Run campaigns that capture attention and drive results, optimised for your budget.

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Budget

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Duration

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The value of advertising on TikTok

Budget

Limits you set

Set your daily spend. We'll never go over your limits, and you can stop at any time.

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Flexibility & control

Set budgets at both the campaign and ad group levels for maximum flexibility.

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Pay for the actions you want

Choose your objective, impressions and conversions – and only pay for those.

Your Campaign

Campaign Goal

Website visits

Optimize my budget

Bid strategy

Lowest cost

Cost gap

Make hard-earned money work harder

Opt to use a spend-based approach, like Lowest Cost bidding. This will make it easier to specify a budget and let the system maximise usage to drive the most results possible.

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Get a custom budget recommendation

More impressions increase your chance of achieving conversions. We'll estimate a minimum budget to help you get to the competitive level required to optimally create conversions from these impressions.

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Tips for maximising your budget

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Select a daily budget

Try using Daily Budget instead of Lifetime Budget for your ad group budget to ensure dynamic daily optimisation.
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The 50% trick

We recommend keeping your budget within a 50% range of your previous budget, which helps you scale spending to maximise your results.
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Try Lowest Cost

With this bid strategy, running the ad group or changing the daily budget in the middle of the day may get you a spending discount.

Your questions, answered

What is the minimum budget?

For web conversion campaigns, we recommend a 30 USD minimum daily ad group budget for North America and EMEA brands, and 20 USD for APAC brands.

How long should I run a campaign?

What's the best way to target?

How much does it cost to run TikTok ads?

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Ready to start growing your business with TikTok?

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