Promote your app
Showcase your app and drive installs
Grab your audience's attention and grow your app with thumb-stopping ads.
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How TikTok helps you promote your app
Get discovered
58% of TikTok users discover new brands and products on the platform – 14% more than on other platforms.
Game-changing results
TikTok drives +96% higher paid media ROAS (vs all digital media measured).
An active community
92% of TikTok users take some action following the content they see.
Drive app installs with Spark Ads
Combine the reach and impact of paid ads with the authenticity of organic content to foster connections and enhance performance.
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Tips for success
Use the App Promotion objective
To streamline the ad-buying process, we've consolidated app install and conversion campaigns under one objective. Learn more in our Help Centre.
Learn more
Make installs seamless
Target the most valuable users
Create content that shows off your app
Connect with trends
#fashion
122M
Trends are a template for creativity on TikTok and an easy way to connect with a bigger community in an entertaining and meaningful way.
Learn about trends
Stick to a structure
Think TikTok-first
#fashion
122M
