The TikTok Ad Awards 2023 | UK Shortlist
Do you want to see which brands have made it big on TikTok this year? Well you've come to the right place! Our proprietary awards program is back with a bang and we're celebrating the incredible paid advertising campaigns that inspired creativity and brought joy to the platform this year.
Following a lengthy judging process by our jury, consisting of senior leaders and specialists from across the industry, we're very excited to announce the final UK shortlists competing to be recognised as the very best of the best. Read on to find out who's smashing it on the platform and is in the running to be crowned the 2023 G.O.A.T. (that's 'Greatest of All Time'...) of TikTok ads!
Greatest Creative
This award celebrates the brands and agencies that dared to push the boundaries of creativity with TikTok ads that felt truly native and custom to the platform.
And the Greatest Creative shortlist is:
Amazon | Amazon Books
Credits: Droga5 (creative) + Initiative (media)
COTY | Rimmel London
Credits: Zenith (media)
Dr. Martens | Dr. Martens
Credits: Platform 13 & Summon Studios (creative)
House 337 | Santander
Credits: House 337 (creative) + Carat (media)
L'Oreal | Maybelline New York
Credits: Origiful (creative)
Mother London | Reese's UK
Credits: Mother London (creative) + UM (media)
Ogilvy UK | Vodafone
Credits: Ogilvy UK (creative) + Carat/Vodafone (media)
OMD | Lidl
Credits: Accenture Song & Coolr (creative) + OMD UK (media)
The&Partnership | Argos
Credits: The&Partnership (creative) + EssenceMediacom (media)
VCCP | Virgin Media
Credits: VCCP (creative) + MG OMD (media)
Greatest Performance
This category celebrates the measurable impact of paid TikTok campaigns, highlighting the brands that harnessed TikTok to smash their lower-funnel objectives.
And the Greatest Performance shortlist is:
Croud | Pret
Credits: Coolr (creative)
Highrise Marketing Ltd | Simba Sleep
Credits: Highrise Marketing (media)
Merkle | WorldRemit
Credits: Shuttlerock/OLIVER (creative) + Merkle/Dentsu (media)
PepsiCo | Walkers
Credits: Sips & Bites (creative + media)
Plarium | Raid: Shadow Legends
PureGym | PureGym
Credits: In-House/TikTok Creative Exchange (creative)
Sage | Sage
Credits: CSM (creative) + Neo Media World (GroupM) (media)
SHOUT by UniTaskr | UniTaskr
Credits: SHOUT by UniTaskr (creative + media)
The Works | The Works
Credits: Nonsensical (creative)
the7stars | Warner Music Group
Credits: the7stars (media)
Greatest Small Business
A brand new category this year, Greatest Small Business celebrates the brands with fewer than 50 employees that leveraged TikTok ads to achieve their campaign goals and drive real-world results.
And the Greatest Small Business shortlist is:
33mm Studio Ltd | 33mm
Credits: MK DIGITAL (MK INNOVATIONS LTD) (media)
Favola | Southern Housing New Homes
Credits: Favola (creative + media)
Favoured | Gr8 Mobile
Credits: Favoured (creative + media)
Glow For It Limited | Glow For It
Credits: Develop Digital (creative)
Healthxcel Ltd | Healthxcel
Nonsensical | RedCards
Credits: Nonsensical (creative + media)
Push Group Ltd | Disturbia
Credits: Push Group (media)
Rise Festival | Rise Festival
Credits: Chuffed Digital (creative) + Spekk (media)
Uni Compare | Clearing: Call UK Universities
Credits: 360 OM (media)
Yoke Network | Zipzero
Credits: Yoke Network (media)
Greatest TikTok
All submissions across categories will be automatically considered for the overall top prize of Greatest TikTok. Greatest TikTok is awarded to the best overall campaign: the campaign that pushed the boundaries of creativity with ads that felt truly native to the platform, smashed its lower-funnel objectives and proved campaign effectiveness. We’re looking for the campaign that really tapped into TikTok's community, creativity and trends to inspire joy and create a cultural moment.
We can't wait for the awards ceremony on 1st November 2023 at TikTok's ForYou Summit, where we will crown the UK winners of the TikTok Ad Awards 2023.
Congratulations and good luck to the shortlisted entries! See you in November!
