The mother of all shopping holidays is just around the corner – and there's no better place to connect with an audience of mother-loving users than TikTok, where Mother's Day is highly anticipated. It also inspires consumers to buy: 21% say it inspired impulse purchases around Mother's Day [1].
Read our nifty one-page guide to engaging this audience and ace your TikTok strategy this Mother's Day.
Sources
1. TikTok Marketing Science EU Holiday Shopping Behaviour Research 2020 conducted by Walnut Unlimited