NOT allowed

• Threatening or expressing a desire to cause physical injury to a person or a group
• Promoting or inciting violence, such as making a general call for an attack, encouraging others to attack, and recommending people bring weapons to a location to intimidate others
• Promoting any type of theft, or the criminal destruction of property or the natural environment
• Providing instructions on how to commit criminal activities that may harm people, animals, or property

Allowed

• Threats of violence in completely fictional settings (as long as there is no relevance or reference to the real world)

Hateful ideologies are systems of beliefs that exclude, oppress, or otherwise discriminate against individuals based on their protected attributes, such as racial supremacy, misogyny, anti-LGBTQIA+, and antisemitism.

Protected attributes are personal characteristics that we are born with, are immutable, or cannot change without severe psychological harm, and which may result in disproportionate stigmatization. In addition, we also provide some protections related to age, and may consider other protected attributes when we have additional context, such as specific regional information provided to us by a local non-governmental organization (NGO). The attributes above are informed by the Universal Declaration of Human Rights and international conventions.

NOT allowed

• Promoting violence, exclusion, segregation, discrimination, and other harms on the basis of a protected attribute
• Promoting any hateful ideology or claiming supremacy over a group of people on the basis of protected attributes
• Demeaning someone on the basis of their protected attributes by saying or implying they are physically, mentally, or morally inferior, or calling them degrading terms, such as criminals, animals, and inanimate objects
• Using a hateful slur associated with a protected attribute
• Denying well-documented historical events that harmed groups based on a protected attribute, such as denial of the Holocaust or the genocide against the Tutsi in Rwanda
• Promoting or advertising conversion therapy or related programs that attempt to change a person’s sexual orientation or gender identity
• Intentionally targeting people who are transgender or gender non-conforming by referring to them using their former name or gender rather than their current name or expressed gender (deadnaming or misgendering)
• Facilitating the trade of any items that promote hate speech or hateful ideologies, such as books and clothing with hateful logos

Allowed

• Self-referential slurs used by a member of a group with that particular protected attribute
• Educational and documentary content raising awareness against hate speech

Violent extremists are non-state groups, including those designated by the United Nations, that threaten or use violence against civilians for political, religious, ethnic, or ideological reasons.

Criminal organizations are transnational, national, or local groups that commit serious crimes, including violence, trafficking, kidnapping, financial crimes, and cybercrime.

Violent political organizations are non-state groups that commit violent acts that primarily target non-civilians and are acting legitimately under a right of self determination according to international law, such as the United Nations Charter, a United Nations resolution, the International Covenant on Civil and Political Rights (ICCPR), and the international Court of Justice (ICJ).

Hateful organizations are groups who target people based on protected attributes, including inciting hate, dehumanizing individuals or groups, and promoting hateful ideologies.

NOT allowed

• Accounts operated by organizations or individuals that promote violence or hateful ideologies on or off-platform
• Promoting or materially supporting a violent or hateful organization, including any praise or celebration, or the provision of goods or services
• Promoting or materially supporting any violence committed by a violent political organization
• Promoting or materially supporting individuals who are perpetrators of mass violence or who promote hateful ideologies

Allowed

• Discussing a violent political organization (as long as there is no mention of violence)
• Educational and documentary content that raises awareness of the harms caused by violent and hateful actors

Child Sexual Abuse Material (CSAM) refers to any sexualized material of a young person that is shared or created by anyone, including self-generated CSAM. It includes implied or clearly visible sexual activities and sexual assault of young people, as well as the sexualization or fetishization of their body or body parts.

Grooming is when an adult becomes friendly or otherwise builds a trusting relationship with a young person for the purpose of sexual exploitation or abuse.

Sextortion is a threat to share nude, intimate, or sexually explicit content without consent, usually to get money, sexual acts, or more nude, intimate, or sexually explicit content.

NOT allowed

• Child sexual abuse material (CSAM) and youth nudity
• Promoting youth sexual exploitation, sexual abuse, and sexual fetishism
• Grooming behavior and sextortion
• Sexual solicitation, including inviting a young person to engage in a sexual act, go off-platform, or share sexually explicit images (even if invited by another young person)
• Promoting pedophilia, such as supporting any form of sexual contact, expressing feelings toward, or endorsing sexual relationships between an adult and young person
• Normalizing pedophilia, such as making jokes about pedophilia
• Showing or promoting physical abuse, neglect, endangerment, and psychological abuse of young people
• Objectifying or sexualizing a young person through images or in-app interaction features, such as making a duet or stitch using a young person’s content that involves imitating sexual acts
• Revictimizing young people who have experienced exploitation and abuse, including through third party reshares or reenactments
• Trafficking of youth, promoting or facilitating underage marriage, and recruiting child soldiers (learn more about Human Exploitation)

Allowed

• Survivors discussing their own experiences with youth exploitation and abuse
• Educational and documentary content related to the harms of youth exploitation and abuse (as long as it does not show such content)

Non-consensual sexual acts refer to any sexual contact that happens without the consent of everyone involved in the activity.

Image-based sexual abuse is the creation, manufacture, or distribution of nude, partially nude, or sexually explicit content without the consent of the person in the content, for the purpose of sexualizing their body, or portraying them in a sexual manner.

Sextortion is a threat to share nude, intimate, or sexually explicit content without consent, usually to get money, sexual acts, or more nude, intimate, or sexually explicit content.

Sexual harassment is unwanted sexual communication and behavior directed at a person.

NOT allowed

• Non-consensual sexual acts that are real or fictional, including rape, molestation, and non-consensual touching
• Image-based sexual abuse and sextortion
• Physical abuse between family members or intimate partners (domestic violence)
• Editing another person’s content or image to sexualize them, or to create the appearance of them engaging in sexual activity
• Expressing unwanted statements about engaging in sexual acts with a specific person
• Expressing degrading or vulgar statements about a person’s intimate body parts, including genitalia, buttocks, and breasts
• Sharing (or threatening to share) details about, or shaming, a person’s private sexual life, including sexual history, names of previous sexual partners, and sexual orientation

Allowed

• Survivors sharing their own experiences of sexual exploitation and gender-based violence
• Educational and documentary content related to the harms of sexual exploitation and gender-based violence

Human trafficking involves earning a profit by exploiting others through the use of fraud, force, or coercion. Considered a form of modern slavery, it can include sex, labor, youth, or organ trafficking, forced marriage, exploitative begging, and the recruitment of youth soldiers.

Human smuggling involves earning a profit by helping a person to illegally enter another country. It can include providing transportation, consultation, identity, and travel document fraud.

NOT allowed

• Facilitating or promoting human trafficking and human smuggling activities
• Requesting support for being smuggled illegally into a different country

Allowed

• Asking for help to leave a country specifically to escape violence, torture, or other human rights abuses
• Expressing a desire to migrate to another country, or showing a migrant’s journey (as long as it does not explicitly show the involvement of smugglers in their journey)
• Survivors sharing their own experiences of human exploitation
• Educational and documentary content related to the harms of human exploitation

Doxxing involves publishing personal information about someone online with a malicious intent. We recognize intent can be subjective, so we use objective indicators to help us understand it, such as captions and hashtags.

Public figures are adults (18 years and older) with a significant public role, such as a government official, politician, business leader, and celebrity. We do not identify people under the age of 18 as public figures.

NOT allowed

• Degrading someone or expressing disgust on the basis of their personal characteristics or circumstances, such as their physical appearance, intellect, personality traits, and hygiene
• Showing someone being physically bullied by another person or group
• Degrading victims of violent tragedies, such as claiming that they deserved to die or that surviving members are lying about the event
• Expressing a desire for a person to die, get a serious disease, or experience some other severe physical harm
• Degrading someone with profanity or obscene language
• Threatening or encouraging others to doxx, share account information, blackmail, or to hack someone’s account
• Promoting coordinated harassment of a person or attempting to create conflict between people, such as calling for others to flood comments with abusive language

Allowed

• Criticism of an individual’s content or actions (as long as it does not critique their characteristics)
• Responses to, or condemnation of, attacks or any other counter speech (as long as it does not involve retaliatory harassment)
• Critical comments of public figures (as long as they do not constitute serious forms of harassment or violate other policies)
• Educational and documentary content that raises awareness about the harms of harassment and bullying