Get ready to unbox success this holiday season with TikTok for Business

TikTok is the ultimate stage on which small businesses can shine during any seasonal moment. Download the TikTok Holiday Playbook today to unbox insights on this year's holiday trends, campaign strategies and creative recommendations.

Download The TikTok Holiday Playbook

'Tis the season to drive sales on TikTok

82 %

of TikTok users say they have discovered an SMB on TikTok before seeing them elsewhere

61 %

of TikTok users have purchased something directly on TikTok, or right after seeing it on TikTok

38 %

are likely to start shopping for seasonal gifts earlier this year

Sleigh the holidays with our 2023 holiday playbook

Sleigh the holidays with our 2023 holiday playbook

Get Started on TikTok

TikTok is the place where people discover new products, making it the perfect destination for holiday inspiration. Follow our step-by-step guide to help you get started so you can sleigh this year's holiday season.

Download the TikTok Holiday Playbook

Plan your best holiday season yet

We've created a suggested month-by-month plan so that your business can reach holiday shoppers all season long. Whether you're new to TikTok or a seasoned advertiser, we've got the tools and insights you need to plan your best holiday season yet.

Download the TikTok Holiday Playbook

Tap Into Seasonal Best Practices

TikTok is a place to come as you are, so leave perfection on other platforms and learn how to make joyful yet impactful video content for your business this season.

Download the TikTok Holiday Playbook

Case Studies

Get inspired by these holiday campaigns

P.Louise

UK cosmetics brand P.Louise utilized SparkAds and Video Shopping Ads via TikTok Shop to increase conversions and campaign effectiveness during the key Q4 season.

50% Decrease in Cost Per Acquisition

20.80 Return on Ad Spend

10K+ Completed Payments

Ality

London agency Ality helped their client Barry M to achieve their Black Friday and Christmas goals through boosting their organic content and effective retargeting.

4.38% Conversion rate

3.7M Impressions

1.39% Engagement rate

Educatly

TikTok is not just for beauty or ecom brands! Check out how the study abroad experts at Educately generated leads & course enrolments with SparkAds and location targeting.

16K Leads

40M Impressions

6.93% Conversion Rate

TikTok Activate: On-Demand

Are you looking to grow your brand on TikTok? 🚀

At TikTok, we recognise the holiday season's unique opportunities and challenges for small and medium businesses. Join our exclusive recorded webinar for invaluable insights, strategies, and expert advice to thrive during this festive frenzy.

Watch Now

Resources to help build your festive strategy

Video Shopping Ads

Reach new audiences and drive sales with shoppable videos that take users seamlessly from the For You page to checkout.

Learn more

Creative Center

Supercharge your holiday campaign creatives with our tools: dive into Trends for the hottest hashtags and songs, discover purchasing patterns with Top Products, and uncover popular search terms with Keyword Insights.

Learn more

TikTok Shop

Let your audience discover and shop your products right from TikTok, helping your business become the next big thing on #TikTokMadeMeBuyIt.

Learn more