#ShopOnTikTok

Retail & E-Commerce for Small-Medium Business

26 April, 2023

Make them love what you're selling. Discover what 1 billion people want to see, and how you can inspire them to buy your products.

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From injecting fresh energy into launches to selling out products, TikTok has supercharged the retail category. Our platform is growing fast – we want your business to grow fast with us too.

Did you know that, every day, people around the world watch a movie length’s worth of TikTok content?[1] And that they’re 50% more likely to buy on the spot something they’ve found on our platform?[2] For small-medium businesses like yours, now’s your chance to show them what you’re all about.

Let’s talk numbers

In today’s world of commerce, brands need to entertain, encourage participation, and connect audiences. Want to bring people to your online store? Show them authentic content, not intrusive ads. In other words… tell, don’t sell. The TikTok community loves to join in on conversations and create a more meaningful relationship with brands like yours.

Joyful product discovery feeds into awareness, built-in trust creates higher consideration, and willingness to buy ultimately drives conversions:

1 in 4 TikTok users globally said they either research a product or make a purchase after watching TikTok.[3]

1 in 2 bought immediately or within the hour.[4]

25% of TikTok users commented on a post by a brand after making a purchase.[5]

1 in 4 users will rave about new products they bought on the platform and add #TikTokMadeMeBuyIt, a hashtag that has over 29.4 billion views.[6]

Let’s see these stats in action! Here are a few small-medium businesses that used our platform to get ahead:

🕯️ My Jolie Candle boosted their e-commerce sales with TikTok’s In-Feed Ads.

💍 Herzenskette saw a massive growth in customers using TikTok’s Spark Ads.

👚 Mainline Menswear showed off new products and boosted sales with TikTok’s Collection Ads.

Have our success stories got your creative juices flowing?

Introduce TikTok users to your best-selling product. You can either lead with a hook like a stand-out statistic, show the product in action, or simply tell people why this particular product was so popular.

Encourage happy customers to post a review of your product and tag your business. Feature reviews that speak to what convinced them to purchase your product, top benefits they’re experiencing since their purchase, or how easy it is to use your product.

Go behind the scenes. Show the human side of your business by giving users a glimpse of how your products are made.

List top-selling points or ways to use your product: five reasons you need this [service] in your life; three reasons why this [beauty product] is the best thing in my make-up bag; five ways to style [clothing or accessories product].

Work your product into a daily routine. Connect with your audience by showing your product/service in the context of their daily lives.

Put your ideas to work

Whether your goals are conversions, traffic, or awareness, we can help you find new customers, optimise your campaigns, and measure ad performance.

If you don’t have an e-commerce integration set up, make sure to set up the TikTok Pixel. The Pixel is a piece of code that you can place on your website that allows advertisers to share website visitor events to TikTok via a browser.

Worried about your funnel? We’ve got you covered, from discovery to purchase. Thanks to our ad solutions, you can easily mix organic and paid content until you find your sweet (ad) spot.

For example, you can engage your audience on a regular basis with organic content to build trust in your business and access deeper insights into what makes your audience tick. Then, by using evergreen content, you can learn how to seamlessly transition to paid when you most need it. A mix of organic beats, paid peaks, and creator content is key on TikTok.

Here are some key points to remember:

TikTok users are 50% more likely to make an immediate purchase after discovery.[2]

1 in 4 users will rave about the new products they bought using #TikTokMadeMeBuyIt, a hashtag that has over 29.4 billion views.[7]

Getting creative on TikTok is easy if you do any of these: tell a personal story using a product or device, indicate the problem that your product solves, reach out to happy customers, answer your community’s questions, guide users towards your best-selling product, etc.

For more tips like these, download the full playbook