Drive CPG sales and build brand love with TikTok
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Why advertising here works
Get game-changing results
Our product suite enables always-on engagement that delivers 2X greater ROAS vs. media average.
Source
TikTok Marketing Science offline US sales lift study based on 11 CPG campaigns across food & bev, beauty and care, conducted by NCS, 2022
Shopping state of mind
3 in 4 TikTok users make the majority of household purchase decisions for CPG products.
Source
TikTok Marketing Science Global CPG Insights Survey via Suzy, February 2022
Be discovered
TikTok is the fastest-growing channel for product discovery with 15% of product discoveries beginning on TikTok.
Source
TikTok Marketing Science Post-Purchase Analysis, conducted by Fairing, US, 2022
"TikTok has been a game-changer for our business, fueling remarkable growth in views and revenue."
Marco Ciftci
CEO & Founder, HolySmile
Solutions for every CPG campaign
Drive sales
Brand building
Video Shopping Ads
Web Conversion Ads
Take users from For You to checkout
Scale product sales with personalized product recommendations, creative solutions and catalog-exclusive features.
CPG marketing success stories
Beauty
Personal Care
Homecare
Food & Bev
