With high levels of engagement and a playful creative format, TikTok is a great place for small businesses to grow their brands and reach customers. You can use it to raise awareness of your brand, increase traffic to your sites, and most of all: drive sales and maximize ROI. Target your audience at a granular level and track your campaign’s performance with real-time metrics.
But first, you’ll need creative that gets results. TikTok is all about creativity, authenticity, and having fun. The TikTok community inspires people to express themselves and to celebrate the things that they love. To connect with the TikTok community, you’ll want to unleash your brand’s creative side too. Be bold. Bring joy. Start a conversation and maybe even spark a new trend.
Ready to reach a whole new audience? Read on to discover how independent businesses are boosting their online sales with TikTok campaigns.
Storytelling isn’t just at the heart of great marketing campaigns, it’s at the heart of what it means to be human. Stories are how we make sense of the world. By bringing your audience into your brand’s story as participants, you’ll tap into the powerful emotions that motivate behavior—and drive up sales.
Be genuine. The best ads don’t feel like ads. TikTok’s community rewards authenticity, so ditch the sales-pitch style and give your video an organic, spontaneous feeling instead. One way to do this is by utilizing actual user-generated content (UGC) in your ads, likeRoyal Essencedid. The Australian company used videos made by customers holding their candles and bath products up to their cameras and talking about what they loved about them - a popular format for TikTok users to share products that they love. In addition to being cost-effective, the campaign generated 50,000 unique clicks with a 2.22% clickthrough rate.
Partner with TikTok creators. They can bring your products to life through engaging stories and striking videos, and their reach stretches far beyond your existing follower base.Moss Ball Petsused this strategy, opting for a paid influencer campaign to promote its quirky algae spheres (and raking in 4.6 million views). In the TikTok Creator Marketplace, you can find TikTok creators with a genuine connection to your product, who can incorporate it into their lifestyles in a natural way. This realness is what users want to see; it makes your brand’s message more meaningful. And with anengagement rate 5x higherthan other platforms, creators can also help your product go viral.
Sweeten the deal. If you want to inspire more organic UGC, give your fans an incentive for posting about or engaging with your brand. Offer rewards like a discount on their next order or points in a loyalty program. Share their posts, comment on their videos, and treat them like they’re your #1 fans (because they are).