Certified Creator Spotlight: Meet the Class of 2024
Our Certified Creator program teaches creators to become branded content experts. Read on to meet this year's best-in-class creators covering food, travel, fashion, beauty, home, family, entertainment, gaming & sports.
Welcome to the TikTok Certified Creator Class of 2024. These talented people have graduated from our Certified Creator program, which teaches creators to become branded content experts, and use our creative tools to become branded content experts and help advertisers drive success on TikTok.
The creators in this year's spotlight have made TikTok ads for brands within massive industries, and helped solidify TikTok as a go-to destination for impactful marketing. They represent the vast array of talent, skill, and innovation that exists on the platform. By showcasing them, we aim to amplify their voices, underscore their accomplishments, and provide brands with a curated space to discover and collaborate with quality talent.
Browse creators across five key verticals to learn more about what they bring to the table—and connect with them for your 2024 campaigns!
Food & travel
Most likely to explore every corner of the globe
A lifestyle and travel creator who turns every destination into an unforgettable experience, Mark takes to the streets, striking up conversations with strangers to bring out diverse perspectives and unheard stories.
Most likely to turn any trip into an adventure
Travel bloggers Yaya and Lloyd love to travel the world. From village fetes to arctic tundras, they see and share a vast array of places and experiences across the glob—and inspire travelers to explore.
Most likely to be your food bestie
A food blogger and Vietnamese-American millennial residing in Austin, TX, Mimi passionately shares glimpses of her daily life, learning endeavors, and cultural background through accessible recipes, travel anecdotes, and comprehensive coverage of restaurants and events.
Most likely to spice things up
A chef and teacher-turned-content creator, Roice Bethel focuses on educating his audience about new ingredients and foods, kitchen gadgets, and cooking techniques. For Roice, it's all about experimenting, learning, and having fun.
Most likely to make every bite a memory
Rachel is a food blogger whose every dish tells a story. From street food to fine dining, she loves to celebrate food—the thing that brings people together and gives us a way to get into each other's hearts.
Fashion & beauty
Most likely to redefine fashion trends
A fashionista who channels her creativity through self-shot and edited style videos, Vanessa is a social media content creator who loves to experiment with various fashion aesthetics. She's a passionate creator who likes to put a twist on current trends and make them her own.
Most likely to turn your beauty routine into a story
Ester is a beauty guru whose every makeup moment is a self-care ritual paired with a storytime. Dive into her world, where makeup is more than just cute looks—it's a journey of self-care and shared stories. Ester shares life lessons, laughter, and a dash of glam with her 2.5M besties.
Most likely to make a statement with style
A men's lifestyle creator, Alex Costa has established himself as the go-to guy for all things men's lifestyle. Alex provides his audience with fashion, hair, and grooming advice to help them elevate their looks and guide them to look and feel their best.
Most likely to master every makeup trend
A visionary makeup artist who blends the beauty of diverse cultures with fantastical elements, Nadine works magic with every brushstroke, turning her face into a gateway of fantasy and imagination.
Most likely to turn a coffee moment into a lifestyle
A lifestyle content creator, Lani opens the door to her life for followers through captivating story times, vlogs, and favorite TikTok trends. And she does it with a cup of coffee as her sidekick and a contagious positive outlook.
Home & family
Most likely to reach for the stars
An astronaut and payload specialist who recently became one of the first 100 women in history to fly to space. Kellie shares her journey on TikTok and often creates content about balancing motherhood with an out-of-this-world career.
Most likely to transform trash finds into DIY gold
A DIY creator focusing on furniture flips, tutorials, crazy life stories, and more. Maggie also digs in the trash for her DIY finds.
Most likely to bring heartfelt dad moments to life
A father who showcases authenticity of parenthood. Jonathan Joly captures genuine unfiltered moments of fatherhood with his four children. Every post is a heartfelt glimpse into the joys and challenges of family life.
Entertainment & gaming
Most likely to make you feel good after every video
A comedian whose content is relatable, authentic, and filled with humor, Steven takes pride in uplifting people and leaves them feeling positive after watching. His content reflects his TikTok journey, delivering a feel-good, lively, and campy experience.
Most likely to grill the most-loved
A voice actor and comedian who creates roast content about everyone's favorite things, Tawny has over 10M likes and 250,000 followers who can't get enough of her content.
Most likely to turn every scroll into stand-up
O'Neil is a professional actor turned content creator who entertains viewers with whip-smart, funny content that taps into comedy formats like sketches and characters.
Most likely to level the playing field with laughter
For Chris, gaming isn't only about getting the highest score, but also about sharing a laugh. As a gamer and content creator, he redefines the gaming experience through his unique sketch comedy.
Most likely to help you win at game night
An avid gamer, Sophie is known as Cadaea across the internet. On TikTok, her content ranges from gaming news to gameplay clips to showcasing whatever new tech she can get her hands on.
Sports
Most likely to score smiles
Ash is a giveway content creator dedicated to spreading joy by giving away prizes to people and bringing smiles to their faces. Typically, these giveaways are tied to completing in simple, fun, and engaging football challenges
Most likely to surf beyond limits
A 3-time para surf world champion, Liv Stone shares post-surfing content showcasing her remarkable talent despite having an upper limb difference with two fingers on each hand. Her content revolves around raising awareness about disabilities. Alongside her surfing prowess, she is an avid traveler, documenting diverse adventures.
Most likely to score goals and glam
A professional soccer player who is passionate about sharing the tools she's learned on and off the field, Brittany loves sharing her day-to-day with her audience, giving them behind-the-scenes access and tips. Hair and makeup also has a special place in her heart, and she loves combining high performance with beauty!
Cheers to this year's roster! Their unique stories, talents, and personalities will make this year memorable.If you want to tap into the talent of this year's class, start your next creator-led branded content campaign today.