TikTok Back to Business Program

Learn how TikTok is helping businesses get back to normal

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We want to help the small businesses who’ve been impacted by this crisis get back to business. In that spirit, TikTok is dedicating $100 million USD in ad credits to help small businesses reach their customers on our platform.

Eligible SMB customers can claim a one-time ad credit worth $300 USD to be used by December 31, 2020.
Any additional spending will be matched 1-to-1 with ad credit, up to 2,000 USD per business.

* Note: Amount and currency vary by country. Ad credits apply to future costs of advertising inventory purchased on the TikTok Ads Manager by the eligible TikTok Ads Manager account. Ad credits are non-transferable and not redeemable for cash.

Who is eligible？

New advertisers

New advertisers who qualify are eligible after you register your account and are verified.

Existing advertisers

Current advertisers who meet the small business criteria just need to log into your dashboard to claim your credits.

Note: The program is currently only available for companies who are registered in the following regions: the United States, United Kingdom, Italy, France, Spain, India, Australia, Russia, Israel, South Korea, Saudi Arabia, the UAE, Egypt, Turkey and Japan.

FAQs

How can I use the ad credit? Are there any rules?

Ad credits apply to future costs of advertising inventory purchased on the TikTok Ads Manager by the eligible TikTok Ads Manager account. Ad credits are non-transferable and not redeemable for cash. Ad credits must be used by December 31, 2020.

Who is eligible？

If you are a small or medium-sized business, you may be eligible for the program. This includes:

- SMBs who sign up for a new TikTok Ads Manager account, and meet all requirements of the program.

- SMBs who already have an active TikTok Ads Manager account, and meet all requirements of the program.

Where can I find my verification status?

Please go to https://ads.tiktok.com/i18n/account/complete and view the notification prompt under the "Verification" section.

If I have multiple SMB accounts, how many accounts are eligible?

The ad account you registered with using your business license will be eligible for the program. Each business entity is eligible for only one ad account.

If you have multiple ad accounts, each using a different business license, then you may be eligible to claim your ad credit for each account separately.

Note: Eligibility will be based on the documents you submit during registration, including business ID, legal name of business, company phone number, name of the legal representative and business license (optional).

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