TiktokAdsTikTok Back to Business Program
Learn how TikTok is helping businesses get back to normal
We want to help the small businesses who’ve been impacted by this crisis get back to business. In that spirit, TikTok is dedicating $100 million USD in ad credits to help small businesses reach their customers on our platform.
  • Eligible SMB customers can claim a one-time ad credit worth $300 USD to be used by December 31, 2020.

  • Any additional spending will be matched 1-to-1 with ad credit, up to 2,000 USD per business.

* Note: Amount and currency vary by country. Ad credits apply to future costs of advertising inventory purchased on the TikTok Ads Manager by the eligible TikTok Ads Manager account. Ad credits are non-transferable and not redeemable for cash.
TiktokAds Who is eligible?
New advertisers
New advertisers who qualify are eligible after you register your account and are verified.
Existing advertisers
Current advertisers who meet the small business criteria just need to log into your dashboard to claim your credits.
Note: The program is currently only available for companies who are registered in the following regions: the United States, United Kingdom, Italy, France, Spain, India, Australia, Russia, Israel, South Korea, Saudi Arabia, the UAE, Egypt, Turkey, Thailand, Malaysia, Indonesia, Vietnam, and Japan.
How can I use the ad credit? Are there any rules?
For accounts using the manual payment method, the balance in your account is applied before the ad credits are used. For example, if you claim the one-time $300 USD ad credit after verification and then top up $2,000 USD, your top-up will be matched with an additional $2,000 USD in ad credits, for a total balance of $4,300. Once you start to run a campaign, the $2,000 USD you topped up will be used first before applying the $2,300 USD in ad credits.
Who is eligible?
If you are a small or medium-sized business, you may be eligible for the program. This includes:
- SMBs who sign up for a new TikTok Ads Manager account, and meet all requirements of the program.
- SMBs who already have an active TikTok Ads Manager account, and meet all requirements of the program.
Where can I find my verification status?
Please go to https://ads.tiktok.com/i18n/account/complete and view the notification prompt under the "Verification" section.
If I have multiple SMB accounts, how many accounts are eligible?
The ad account you registered with using your business license will be eligible for the program. Each business entity is eligible for only one ad account.
If you have multiple ad accounts, each using a different business license, then you may be eligible to claim your ad credit for each account separately.
Note: Eligibility will be based on the documents you submit during registration, including business ID, legal name of business, company phone number, name of the legal representative and business license (optional).
TiktokAdsTikTok in the community
TikTok Ads
TikTok Health Heroes Relief Fund
Health care workers are the heroes of this global battle, and deserving heroes within the TikTok community. We are passionate about our small role in supporting their efforts through the provision of $150 million in funds toward medical staffing, supplies, and hardship relief for health care workers.
TikTok Ads
TikTok Community Relief Fund
To provide critical relief to communities impacted by the health and economic damage caused by this crisis, TikTok will allot $40M in cash to local organizations that serve groups representative of TikTok's diverse user communities, including musicians, artists, nurses, educators, and families that have come together on the platform.
TikTok Ads
TikTok Creative Learning Fund
TikTok will be providing $50M in grants to educators, professional experts, and nonprofits whose real-world skills and expertise can help spread educational information and useful course material in an accessible, distance learning format.

TiktokAdsPartnering for greater impact

We're at our strongest when we work together, which is why we've partnered with a number of local and global organizations such as the WHO (World Health Organization), who are using TikTok to share trusted information with users.