The TikTok Awards 2022 | UK Shortlist
This year saw the launch of the first The TikTok Awards across European markets, showcasing and celebrating some of the incredible advertising campaigns that have run on the platform in 2022. Following a lengthy judging process by the UK jury, consisting of senior leaders and specialists from across the industry, we're very excited to be able to announce the final UK shortlists competing to be recognised as a TikTok G.O.A.T (that's 'Greatest of All Time'...)
The TikTok Awards UK jury:
Geoff De Burca - Chief Strategy Officer, MediaCom
Enyi Nwosu - Chief Strategy Officer, UM
Vicky Fox - Chief Planning Officer, OMD
Marcos Angelides - Chief Strategy Officer, Spark
Jackie Lyons - Head of Planning, Havas
Will Ashton - Founder/CEO, Nest Performance
Dillah Zakbah - Creative Director (Technology), BBH
Vairi MacLennan - Head of Content, Mother
Eliza Williams - Editor, Creative Review
Max Balegde - Creator
Eligible brands and agencies were able to enter one of two categories when the TikTok Award submissions opened on 30 May 2022:
The Greatest Creative celebrates the brands that dare to push the boundaries of creativity on TikTok and embody our golden rules for success on the platform: turn up as your authentic self, forget about crafting the perfect post, and bring joy to everything you do.
The Greatest Performance celebrates the measurable impact of great creative work, highlighting brands who leveraged TikTok to drive top-notch tangible business results. It's awarded to campaigns that unlocked significant reach or influenced consumer behaviour in an innovative way to meet specific marketing objectives.
All shortlisted entries were then eligible for a third category, Greatest TikTok, which celebrates the campaigns that embody entertainment on the platform, fully embracing TikTok's mission to "inspire creativity and bring joy." It's awarded to the campaign that best tapped in to TikTok's communities, culture and creativity, and felt the most inherently TikTok.
The winners will be announced at an exclusive ceremony and celebration on 24 November in London. The winners of Greatest TikTok receive $50,000 in advertising credit, and the other two awards each come with $25,000 in advertising credit. In addition, the Greatest TikTok winners will be invited to join other market winners in Amsterdam at the end of November to compete for the European Grand Prix.
Congratulations and good luck to the shortlisted entries:
Greatest Creative UK
Social Chain | Amazon Originals | Just So You Know
Burberry | Jelly
LOOP Digital Agency | Porsche | ‘Comments To Raps’
Burberry | What is Lola?
Burberry | Sylvanian Drama
BBH | Tesco | Voice of the checkout
Arts University Bournemouth | Prompt | AUB’s conspiracy theory
HUGO BOSS | BOSS | Milan FW22 Fashion Week
Dr. Martens | #BreakInDocs
Greatest Performance UK
PGOne | Tampax | Sticking two fingers up at tampon discomfort
Crafted + The University of Greenwich | Clearing the way for conversions
GEN Z TALENT | Lucky Trip
MG OMD | M·A·C | MACStack Mascara – TikTok Made Me Buy It
Jack Wills | Jack Wills
4creative | Channel 4 | Altogether Different
MVF Global | How MVF scaled everything, everywhere, all at once
The Pharm, WPP | Boots | Love Island Partnership
L'Oreal | Elvive Hydra | The UK's biggest haircare launch in history
SLG Brands | Johnny's Chop Shop