Vu du Web

Who is Vu du Web?

Vu du Web is a Montpellier-based digital marketing and communication agency.

They specialise in web marketing in France and abroad. With more than 10 years of invaluable experience in the field of digital marketing, they assist their clients in discovering their unique voice and achieving remarkable growth for their businesses.

From the very beginning, Vu du Web has carved a distinct niche in the realm of education. Their expertise has positioned them as a trusted agency, regarded as a benchmark in this industry.

Today, they proudly serve over 100 clients within the education sector, who place their trust in Vu du Web to handle their digital strategies, enhance their online visibility, and facilitate international recruitment efforts.

What TikTok offers

Vu du Web's extensive experience has provided them with an exceptional understanding of the discourse within the education sector, empowering them to shape it in meaningful ways, all with the ultimate goal of adding value to their clients' strategies.

Their expertise grants them in-depth knowledge of the target audience, enabling them to effectively reach out to and engage with post-baccalaureate students, young graduates, high school students, and young professionals by speaking their language.

However, it's not just about being familiar with youth culture; it's about actively immersing oneself in it.

That's precisely why Vu du Web was one of the pioneers in France to embrace TikTok in 2019. Recognizing the platform's immense popularity among young people, they understood that it was the ideal space to participate in the ongoing conversation.

When TikTok first emerged, Vu du Web was captivated not only by its distinctive format but also by its remarkable targeting capabilities and promising potential. Now, after successfully launching over 50 clients on TikTok, Vu du Web continues to lead the way as an authority in the education sector.

How TikTok helps Vu du Web work their magic

Vu du Web's primary objective when executing TikTok campaigns is to generate brand awareness for their clients. To achieve this, they strategically localize campaigns to specific regions based on the location of schools or colleges, utilizing TikTok's In-Feed Ads to reach their target audience - young people.

Coupled with the extensive reach of In-Feed Ads , Vu du Web leverages dynamic and incentive-based videos tailored to users feeds, featuring students, campuses, and prominent figures in schools or degree programs. These ads are crafted to captivate the attention of young users and subsequently encourage them to learn more on the schools' websites.

As the TikTok platform has evolved and introduced new functionalities, Vu du Web has been quick to embrace and leverage them. Being one of the first agencies in France to adopt Lead Generation campaigns, Vu du Web swiftly aligned with their campaign objectives.

What is lead Generation? When viewers encounter a Lead Form Ad and interact with the Call-to-Action button, it automatically opens an Instant Form where they can explore information about the college and provide their contact details.

Vu du Web's experience with TikTok has been so beneficial for their clients that they now offer global digital strategies for them. From increasing reach and brand awareness to lead acquisition campaigns. It’s this type of holistic view and support that helps them obtain better performance.

Vu du Web’s TikTok takeaways

After successfully launching over 50 campaigns on TikTok within a span of six months back in 2019, Vu du Web is thrilled to witness how TikTok has contributed to their clients' goal achievements since.

In 2023, Vu du Web manages over 70 clients on the TikTok platform.

Among their most successful campaign on TikTok, they have achieved remarkable results, including over 190 million impressions, 900,000 clicks, and more than 2600 conversions. These outstanding outcomes signify crucial actions in their clients' brand awareness and customer acquisition strategies.