QNB Finansbank

The Objective

In a strategic move aimed at achieving multifaceted objectives, QNB Finansbank collaborated with Trendyol to introduce the CardFinans Trendyol card. This dynamic partnership unfolded with the primary goal of not only unveiling the innovative credit card but also cultivating widespread awareness about its associated benefits. The overarching mission was to seamlessly transition this heightened awareness into tangible sales through a successful surge in credit card applications.

To achieve this, the campaign meticulously leveraged platform-specific unique features and products, ensuring a bespoke and attention-grabbing initiative that resonated with the target audience. QNB Finansbank's astute approach not only announced the collaboration but also strategically positioned the CardFinans Trendyol card, creating a distinct resonance in the market.

This case study showcases how the bank's vision seamlessly translated into a campaign that not only met but exceeded its set goals, underscoring the effectiveness of the partnership with TikTok in achieving both awareness and conversion.

Facing the challenge of promoting a credit card through a Branded Mission on TikTok, QNB Finansbank navigated the obstacle with ingenuity and creativity. Recognizing that the conventional Branded Mission product might not be ideal for promoting a credit card, the team devised an alternative model that seamlessly integrated with one of TikTok's most creative products.

The Solution

The ingenious solution implemented by QNB Finansbank involved harnessing the power of TikTok's Video Gallery Instant Page, first in the METAP region, a cutting-edge product enabling advertisers to create in-app pages capable of hosting up to 12 spark content pieces simultaneously. Leveraging the fully customizable layout, the bank adeptly infused the page with a distinctive "Branded Mission" style, seamlessly aligning with its campaign goals. To optimize outreach, QNB Finansbank strategically utilized TopView to connect with potential users at competitive CPM rates, complemented by Spark ads to amplify organic content reach. The incorporation of the premium add-on, Pop-out Showcase, further bolstered the campaign's success, ensuring a high click-through rate.

Remarkably, the results exceeded expectations. Engaging 15 creators throughout the campaign's lifespan, QNB Finansbank achieved a significant triumph.

The Results

The campaign garnered nearly 4,000 credit card applications, surpassing the anticipated results for a awareness-focused initiative. Impressively, the CPM was 4% lower than the average for all traffic campaigns, a notable achievement given the substantial 79.6 million impressions generated.

In a surprising turn, the branding project yielded 400,000 TikTok paid profile visits, significantly surpassing expectations. This unexpected success underscored the campaign's impact, demonstrating how a strategic combination of innovative products, creator collaboration, and premium features can not only meet but surpass the goals of a multifaceted campaign. QNB Finansbank's forward-thinking approach and adept use of TikTok's features exemplify a successful synergy between financial innovation and digital creativity.