The Objective
Adding TikTok to the mix
Schysst käk is a fast-growing make at home kebab concept that is taking on the chilled food food market in Sweden. Their range of products can be found in the fridges of grocery stores, and include everything food lovers need to create delicious kebabs at home.
Founded by Swedish Master Chef winner Amir Kheirmand, the company wanted to boost brand awareness, consideration and category preference, and for the first time, decided to bring TikTok into their media mix in order to reach a younger audience of consumers and inspire dining ideas.
The Solution
Adding Using In-Feed Ads to reach food lovers
Utilising the power of creators, Schysst käk teamed up with Swedish hip-hop star Mange Schmidt to create an original song for their campaign.
To reach new audiences, they used TikTok's In-Feed Ads to promote their fun and joyful content which showcased food lovers coming together at home and enjoying Schysst käk's variety of tasty products.
The Results
Reaching new users in a cost-effective way
The campaign was a great success, generating over 2.5 million impressions and reaching over 350,000 unique users. It also proved to be very cost-effective and had an average CPM of 4.78 SEK.
As a part of the multi-channel marketing campaign for Schysst käk, TikTok perfectly matched up campaign objectives to reach its target audience to showcase the various snack ideas that the company offers.
TikTok is now a key channel for Schysst käk and forms part of their always-on strategy to engage food lovers and inspire them to get creative for their homemade meals.
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