Samsung

The Objective

Capturing the Local Audience through Creator Content to Meet Desired Business Results

Samsung Turkiye embarked on the challenge of engaging the local audience through creator content with the aim of achieving business results related to Reach, Traffic, Conversion, and Product Sales Campaigns. The hypothesis driving this initiative was that creator content could surpass branded assets in driving behavioral change among the audience. To test and learn, Samsung Turkiye implemented A/B testing and meticulously analyzed the overall performance results.

The Solution

Samsung Turkiye Successfully Partners with Local Creators, Leveraging TikTok Creator Marketplace (TTCM) Solution

In pursuit of their objective, Samsung Turkiye strategically collaborated with six local creators, optimizing their partnership through the TikTok Creator Marketplace (TTCM) solution. This approach aimed to maximize collaboration, business results, and overall efficiency. The Samsung Flip creator-led creatives resonated exceptionally well with the TikTok community, translating into the desired business results.

The Result

Samsung Turkiye's Local Creator Campaign Delivers +40% Target Audience Penetration and +71% Cart Add Improvement

Samsung Turkiye's campaign, integrating local creators via the TikTok Creator Marketplace (TTCM) solution, showcased impressive results. The initiative achieved a substantial +40% increase in target audience penetration, emphasizing the creator-led approach's efficacy in connecting with the local demographic. Concurrently, the campaign boasted a significant +71% improvement in cost per add to cart, (compared to 2023 performance campaigns avg. with brand-led assets) reflecting its impactful influence on user engagement and conversion metrics. These combined outcomes underscore the strategic triumphs of Samsung Turkiye's approach to leveraging local creators through TTCM for campaign success.