Klar

The Objective 

Klar is one of Norway’s leading brands of sustainable cleaning products. Although sold in stores by most grocery retailers, they also wanted to drive online sales through paid media – and knew TikTok was the ideal platform to help. With established creator partnerships for organic content, Klar decided to scale-up their paid activities with a campaign focused on boosting brand awareness and online sales. 

The Solution 

Klar adopted a full funnel media plan for their campaign, utilising the TopFeed ad platform to ensure high attention and awareness right from the start. Creating engaging In-Feed videos from each product category, Klar was then able to drive consideration right across their range.

Simple and platform-native interactive add-ons complemented their videos perfectly, allowing Klar to repurpose existing assets and turn them into highly engaging tactical creatives. And by bundling the TopFeed and In-Feed formats, as well as utilising the different campaign objectives from reach, to video views, to traffic, this campaign was able to deliver outstanding results for both branding and performance.

The Results 

The Klar campaign performed perfectly – proving TikTok’s ability to supercharge sales and awareness through engaging, platform-specific content. An impressive +21.3% boost in ad recall was recorded following the campaign, alongside a +10.9% increase in brand awareness. And to top it all off, Klar registered a 30% higher share of transactions from first time buyers on their website.