ING
ING's Renewed App Launch with the help of Full Funnel TikTok Solutions
The Objective
Launched the New Application with "Industry First" Add-on
As ING Türkiye we have published the full funnel campaign case with the new ING Mobile launch. Our goals were to announce the launching ING Mobile and increase digital onboarding customer acquisition. As strategic media planning and performance marketing team have build full funnel approach with TikTok’s products.
The Solution
While Introducing the Launched ING Mobile, We Attached Importance to the Use of Celebrities in TikTok Campaigns as in TV and All Digital Campaigns.
ING Turkiye used TopView as one of TikTok’s premium placements to maximize their impressions and reach. ING also ran TopFeed to increase the frequency and maintain the reach. ING Turkiye gained a high number of digitally onboarded users with the creator-led content in their performance campaign. In parallel with ING Mobil’s branding objective, we used gesture – TikTok add-on – to increase engagement rate. We directed TikTok’s users to the app download with add-on we created specifially for ING Türkiye. Gesture add-on was used first media function in Turkey financial services. Additionally, by collabrating various TikTok micro-creators we created ads involving new ING Mobile interface and functions for app install and customer acqusition objectives. End of the communication, we observed that creator ads resulted lower CPA and more customer acquisiton.
The Results
We Have Reached Significant Results with This Campaign
40% install increase
2x more digital onboarding customer acquisiton
15% of Digital Onboarding customer acquisition’s acquired via TikTok
For our new mobile launch in the first year of our Tiktok usage as ING Türkiye, we proceeded with a full funnel campaign approach on Tiktok. During the launch period we got 2-point increase in the recommendation side and we also increased the number of customers we gained from TikTok by accelerating our creator communications.
Ready to get started?
By clicking the "Sign Up" button, you confirm your consent to receiving the TikTok for Business Newsletter and the latest updates, news, and events from TikTok for Business. Your information will be used in accordance with our Privacy Policy. You may opt out at any time.
