Attract new customers
Turn viewers into new customers
Meet your newest, biggest fans with TikTok’s immersive ad solutions.
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Earth & Me
How TikTok helps brands attract new customers
Join the conversation
Brands show up authentically alongside our users, allowing them to be a part of two-way conversations with their audiences.
Your audience is here
TikTok is the epicenter of culture with over a billion diverse users
Get discovered
58% of TikTok users discover new brands and products on the platform—14% more than on other platforms.
Solutions for gaining new customers
Drive actions and purchases
Generate higher conversion volumes at a lower cost per action by identifying users most likely to convert on your page.
Tips for TikTok success
Take content cues from creators
Research shows that the core tenets of TikTok creator content—trust, authenticity and participation—are closely tied to the path to purchase.
Learn more
Use the Audience Insights tool
Gain insights with surveys
Create ad content that attracts new customers
Connect with TikTok trends
#fashion
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Trends are a template for creativity on TikTok and an easy way to connect with a bigger community in an entertaining and meaningful way.
Learn about trends
Stick to a structure
Think TikTok-first
#fashion
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