Creative Codes

1. Think TikTok-first

Creating content that feels TikTok-first means taking a cue from the content that you love on your own For You Page. Partnering with creators is an easy way to create content that feels natural to the platform.

2. Connect with trends

Trends are a template for creativity on TikTok and an easy way to connect with a bigger community in an entertaining and meaningful way. Find endless inspiration for your next TikTok video by tapping into what's happening now.

3. Be production-principled

Production on TikTok is as easy as 1, 2, 3. First, shoot vertical, and frame your content 9:16. Second, use hi-res footage (720p or higher). Third, save space on screen for the TikTok UI. Follow these guidelines, refresh your content regularly, and you'll be on code. TikTok-approved Marketing Partners can help.

4. Stick to a structure

The best TikTok videos follow a reliable structure: hook, body, close. The hook grabs attention with a technique like suspense, surprise or emotion. The body conveys your brand message. The close anchors the ad with a strong CTA.

5. Hold attention with stimulation

Stimulate your audience's senses to keep them engaged. Powerful attention triggers like music, dynamic transitions, movement, text overlays, and emojis keep viewers interested to keep watching and engaging.

6. Build with sound

TikTok is the only platform where ads with sound drive significant lifts in purchase intent and brand favorability.* Music sets the tone by complementing your brand’s look and feel. Voiceovers and narration reveal more details. Sound effects bring surprise elements to your story. Sound can make your content sing, and our brand-ready Commercial Music Library and custom music services can put you on the right track.

*US Marketing Science Cross-Platform Sound Research, conducted by Kantar, Jan 2021