Empowering advertiser choice
You know your brand values best, and we know you may have preferences for what content is shown next to your ads. That's why we're continuously innovating our brand suitability solutions.
Control where your brand shows up
From brand safety to suitability
TikTok Inventory Filter
Our premier brand suitability tool
TikTok Inventory Filter gives you control over the kinds of content that shows up next to your ads, powered by advanced machine-learning technology that analyzes and aligns content with inventory tiers based on sensitivity or risk levels. Before your campaign begins, choose from 3 distinct tiers. • Expanded Inventory — Ads will not appear next to explicitly inappropriate content, but they may appear next to content that features mature themes • Standard Inventory — Ads will appear next to content that is appropriate for most brands and may contain some mature themes • Limited Inventory — Ads will appear next to content that doesn't contain mature themes Then, benefit from real-time content adjacency placement for your ads based on your chosen inventory tier.
Comment Management
Comments help you connect with fans, maintain dialogue, and get feedback. But they can also present brand concerns. That's why we provide a suite of controls like the ability to filter comments, hide specific comments, or turn them off all together.
Post-campaign measurement
Third-party partners DoubleVerify, Integral Ad Science, and Zefr provide independent assurance that the content beside your ads is safe and suitable. They provide brand safety and suitability rates that align to the Global Alliance for Responsible Media Brand Safety Floor and Suitability Framework.
Case studies
