For brands, understanding which topics are becoming more important to audiences is invaluable. Not only does it provide insight into when and where new trends might arise, but it also allows them stay connected with consumers and play a meaningful role in their lives.
Based on nearly a year's worth of performance, we've identified the content categories that grew the most and the ones that remained among the most popular ones on TikTok in 2020. These categories will continue to shape the platform in 2021, but at the same time, we expect the TikTok community to come up with many more new trends and topics. They always do.
Looking through TikTok's performance in 19 global markets, one thing is clear: In 2020, the TikTok community consumed and created content on an unseen variety of topics, covering everything from Comedy to Cooking and Video Games to Pets.